DI3MK_EPP1 Economics and management of industrial enterprises 1

Faculty of Education
Autumn 2010
Extent and Intensity
0/0/8. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Bc. Radmila Presová, Ph.D. (lecturer)
Guaranteed by
doc. Ing. Jiří Strach, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Miluše Čánská
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 50 student(s).
Current registration and enrolment status: enrolled: 0/50, only registered: 0/50
fields of study / plans the course is directly associated with
Course objectives
The course deepens the knowledge gained in the bachelor's level study in the Doctrine of the company (developing themes of innovation, production and marketing) and the Principles of Management course (objectives and marketing tools). The aim of this course is to familiarize students with the tasks of marketing communication, marketing research techniques and the importance of marketing information management. It builds on the second thematic unit - enterprise logistics, which already does not address the question why and what to produce, but rather the question of how - how to effectively manage the tangible and intangible flows in the enterprise.
Syllabus
  • The content of ... 1st System view of the enterprise. 2nd Development of strategic management and its goals. 3rd The content of marketing communications. 4th Basic communication models. 5th Tools of marketing communications. 6th Marketing research as a prerequisite for understanding customer needs. 7th Types of research and their methods. 8th Social and environmental aspects of marketing and business in general. 9th Logistics as a cross-cutting activity in the firm and its goals. 10th Logistics of the purchasing and production. 11th Distribution logistics. 12th Personnel Management 13th Financial management and decision making in business 14th Supply Chain Management. 15th Customer Relationship Management 16th Development of computer usage in enterprises
Literature
    required literature
  • LAMBERT, D., STOCK, J. R., ELLRAM, L. Logistika . Příkladové studie, řízení zásob, přeprava a skladování, balení zboží. Vyd. 1. Praha : Computer Press, 2000. 589 s. ISBN: 80-7226-221-1.
  • PELSMACKER, P. D. GEUENS, M., BERGH, J. V. Marketingová komunikace. Praha : Grada, 2003. 581 s. ISBN: 80-247-0254-1.
Teaching methods
lectures, class discussion, p project
Assessment methods
Development of case studies as assignments in the range of 3 4 pages. The study upholds the test.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course is taught annually.
The course is taught: in blocks.
General note: Určeno pro specializaci - strojírentství.
Information on the extent and intensity of the course: 8.
The course is also listed under the following terms Autumn 2009, Autumn 2011, Autumn 2012, Autumn 2013.
  • Enrolment Statistics (Autumn 2010, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2010/DI3MK_EPP1