OP3BP_FZMP Basis of Management and Marketing

Faculty of Education
Autumn 2011
Extent and Intensity
1/0/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
RNDr. Barbora Onderková (lecturer)
PaedDr. Milan Kubiatko, PhD. (assistant)
Mgr. Ivana Medková, Ph.D. (assistant)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jitka Autratová
Timetable
Tue 17:05–17:50 učebna 24
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Studying this subject will enable listeners to obtain a basic overview of the   management and marketing; the historical development of these disciplines, scientific approaches, methods and practical options for their use in streamlining the activities of organizations, administrative and non-profit institutions. Adequate attention will be paid to the possibilities of management and marketing in education. Learning management will focus on its core functions: planning, organization, management, human resources and control. Teaching marketing will build on lessons learned in   management. Will be primarily focused on methods and approaches in the search, accepted by meeting the needs and requirements of the customer.
Syllabus
  • A brief syllabus: 1st Fundamentals of theory and practice of management. 2nd Development and management approaches. 3rd Management and the (external environment, ethics and management, international management). 4th Various management functions (planning, organization, management, engineering and inspection). 5th Basic concepts of marketing. 6th   Strategic planning in marketing. 7th Planning and management process. The marketing mix. 8th The possibility of marketing the   non-profit organizations.
Literature
    recommended literature
  • VODÁČEK, Leo and Oľga VODÁČKOVÁ. Management :teorie a praxe pro 90. léta. Vyd. 2., dopl. a rozšíř. Praha: Management Press, 1996, 244 s. ISBN 80-85943-19-0. info
    not specified
  • SEKOT, Aleš and Michal CHARVÁT. Základy marketingu (Bases of marketing). Brno: PAIDO, 2002, 55 pp. edice pedagogické literatury. ISBN 80-7315-019-0. info
  • KOZLER, Josef and Jan MATĚJKA. Ekonomika, marketing, management v kostce. 2. vyd. Praha: Fragment, 1998, 139 s. ISBN 8072003208. info
  • PŘIBOVÁ, Marie and Miloš MAŘÍK. Základy marketingu. 1. vyd. Praha: Aleko, 1991, 122 s. ISBN 80-85341-08-5. info
Teaching methods
reading, students' papers, individual work of students, practical relations.
Assessment methods
The course is terminated credit. Requirement for the granting of credit: Elaboration of seminar work in the range of 3-5 pages on the specified educational
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2007, Autumn 2008, Autumn 2009, Autumn 2010, Autumn 2012, Autumn 2013, Autumn 2014.
  • Enrolment Statistics (Autumn 2011, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2011/OP3BP_FZMP