OP3BK_DPH3 Business Economics 3 - T

Faculty of Education
Spring 2009
Extent and Intensity
0/0/3. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Bc. Petr Suchánek, Ph.D. (lecturer)
Guaranteed by
doc. Mgr. Pavel Pecina, Ph.D.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Miluše Čánská
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 180 student(s).
Current registration and enrolment status: enrolled: 0/180, only registered: 0/180
fields of study / plans the course is directly associated with
Course objectives
Contents of the course immediately follows on the subject "Study of the company   II. Subject to further discusses in detail the business activities and introduces   their content. Emphasis is focused in particular on issues of production and cost functions, innovation and sales. It is also approach the acquisition and use of capital resources and at the end is given a basic explanation of important terms and principles of accounting and controlling.
Syllabus
  • 1. Introductory seminar 2nd production theory - Production models and features - Partial and comprehensive analysis 3rd Fundamentals of the cost - The relationship between production and cost functions - Functions of the total cost - Cost isoquant - The minimum cost for limited production functions   - At a minimum cost   substitution production functions - Types of costs - Analysis of tipping point 4th Scientific and technological development, product and process innovations - Schumpeterova triad, product and process innovations - Steps the innovation process - Qualitative and quantitative site innovation process 5th Disposal of the main functions of the company and sales policy - Sales of company functions - Relationship sales and marketing - Distribution policy objectives 6th Breakdown of sales tools and product policy and pricing policy - Competition and ways to enhance the competitive environment - Objectives and areas of product policy - Objectives and areas of pricing policy in the corporate practice   7th Communication and distribution of company policy - Objectives and areas of communication policy - Objectives and areas of distribution policy - Distribution policy in terms of retail and     terms of the manufacturer - Optimization tools marketing policy 8th Investnice and financing (tangible and financial process management) - The concepts of investment and financing - Business turnover - Types of funding - The types of investments 9th Investment planning and investment calculations - Assessment of the effectiveness of investments - Methods for assessing investment - Valuing the company 10th Property and capital construction firm - Property structure of the company - The rules of financing and capital structure - Finding capital needs and its coverage - Analysis of cash flow 11th The economics of enterprises - The breakdown of corporate - Basic concepts of corporate 12th The financial statements I - Balance Sheet - Profit and loss 13th Financial Statements II - Annex and Annual Report 14th Controlling - Controlling the concept of economic management - Controlling tasks - Strategic and operational controlling 15th Credit Seminar
Literature
  • NOVOTNÝ, Jiří and Petr SUCHÁNEK. Nauka o podniku (The Science of The Enterpise). 1st ed. Brno: MU ESF Brno, 2003, 164 pp. 1. info
  • SYNEK, Miloslav. Nauka o podniku : učební texty pro bakalářské studium. 4. vyd. Praha: Vysoká škola ekonomická v Praze, 1998, 383 s. ISBN 8070799811. info
Assessment methods
Headings for the test: 1st Typology of the company 2nd Business Management and its methods 3rd Business factors of production 4th The system of corporate objectives, instruments and the principles of 5th Planning and decision-making in the company   6th Corporate Organization 7th Human work performance and factors affecting it 8th Rewarding work 9th Tangible fixed assets and materials as factors of production 10th Organizational, legal forms of business 4th Sole Proprietorship 5th Mergers 6th The choice of sites the company 7th The life cycle of company 8th Planning the purchase, transport and storage 9th Production theory 10th Fundamentals of the cost 16th Scientific and technological development, product and process innovations 17th Disposal of the main functions of the company and sales policy 18th Breakdown of sales tools and product policy and pricing policy 19th Communication and distribution of company policy 20th Investnice and financing (tangible and financial process management) 21st Investment planning and investment calculations 22nd Property and capital construction firm 23rd The economics of enterprises 24th Financial Statements 25th Controlling
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course can also be completed outside the examination period.
The course is taught annually.
The course is taught: in blocks.
Information on the extent and intensity of the course: 15 hodin.
The course is also listed under the following terms Spring 2005, Spring 2006, Spring 2007, Spring 2008.
  • Enrolment Statistics (recent)
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