FAMP1_11 Management in Pharmacy Practice

Faculty of Pharmacy
Autumn 2024
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: k (colloquium).
Taught in person.
Teacher(s)
PharmDr. Tünde Ambrus, Ph.D. (lecturer)
PharmDr. Dominik Grega, Ph.D. (lecturer)
PharmDr. Lenka Smejkalová, Ph.D. (lecturer)
PharmDr. Martin Višňanský, MBA, Ph.D. (lecturer)
PharmDr. Tünde Ambrus, Ph.D. (seminar tutor)
PharmDr. Dominik Grega, Ph.D. (seminar tutor)
PharmDr. Lenka Smejkalová, Ph.D. (seminar tutor)
PharmDr. Martin Višňanský, MBA, Ph.D. (seminar tutor)
Guaranteed by
PharmDr. Lenka Smejkalová, Ph.D.
Department of Applied Pharmacy – Departments – Faculty of Pharmacy
Supplier department: Department of Applied Pharmacy – Departments – Faculty of Pharmacy (50,00 %), Department of Public Economics – Faculty of Economics and Administration (50,00 %)
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 15 student(s).
Current registration and enrolment status: enrolled: 0/15, only registered: 0/15
fields of study / plans the course is directly associated with
Course objectives
The selection of topics from the extensive issue of management theory with a focus on the specifics of management in health care and pharmaceuticals will be presented. Students will acquire basic knowledge, tools and techniques on specific managerial skills. The content subject includes basic management functions such as strategy, management, planning, organization, control personal and financial management. Selected best practices of management in health care with a focus on pharmacy, including marketing in pharmacy will be shared.
Learning outcomes
Completing the course, the student will be able to: develop business plans, make the decision in strategy management, marketing concepts. In addition, the student will be equipped with skills for personal management.
Syllabus
  • Human Resources management / Personal Management
  • Management in Healthcare and Pharmaceuticals
  • Financial management
  • Quality assurance
  • Project management
  • Effective Brand marketing
  • Advanced digital marketing
  • New Business Models in Healthcare and Pharmaceuticals
Literature
  • Smith BD: Darwin’s Medicine. How Business Models in the Life Science Industry are evolving. A Gover Book, Routledge, 2017, 9781472420718
  • Beckwith H: Selling the Invisible. A field Guide to Modern Marketing. Warner Books, 1997
  • Corstjens M: Marketing Strategy in the Pharmaceutical Industry. Chapman & Hall, 1991.
  • Porter ME, Teisberg EO: Redefining Health Care. Creating Value-Based Competition on Results. Harvard Business School Press, 2006.
  • Holdford DA: Marketing for Pharmacists. APhA, 2003. Larsen, HH: Cases in Marketing. CEMS, 1997.
Teaching methods
Monological, Dialogic (discussion, interview, brainstorming) Workshops
Assessment methods
conditions for enrollment in the colloquium:
100 % active participation in practical classes
Colloquium
Language of instruction
English
Further Comments
The course can also be completed outside the examination period.
The course is also listed under the following terms Autumn 2021, Autumn 2022, Autumn 2023.
  • Enrolment Statistics (Autumn 2024, recent)
  • Permalink: https://is.muni.cz/course/pharm/autumn2024/FAMP1_11