MUI_25 Public Relation in Museum Practice I.

Faculty of Arts
Autumn 2003
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Pavel Holman (lecturer)
Guaranteed by
Mgr. Pavel Holman
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Pavel Holman
Timetable
Mon 15:00–16:35 38
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Syllabus
  • Introduction, basic terms, literature.
  • Museums and society; role of museums in society - communication and collaboration.
  • Museum as a part of culture; museum and politics; museums as a maker of national and regional identity, mass culture; available time.
  • Museums and central and local government and authorities, non-replaceable role of museums.
  • Museum's visitors; factors influencing museum visiting; things that go to make up the visit experience.
  • Competitive (rival) environment.
  • Communication with mass media.
  • Impact of museums ouside and inside of museum organisation, Image. Advertising.
  • Museums and amateur clubs, museum societies, siciety of friends, lobbying.
  • Professional organisations and society.
  • Consumer research and opinion poll.
Literature
  • Další literatura dle zadání vyučujícího
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • Museum culture : histories, discourses, spectacles. Edited by Daniel J. Sherman - Irit Rogoff. London: Routledge, 1994, xx, 301 s. ISBN 0-415-09273-6. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
Assessment methods (in Czech)
Přednáška; zápočet - písemný test, znalost odpřednášené látky a zadané literatury
Language of instruction
Czech
Follow-Up Courses
Further Comments
The course is taught annually.
The course is also listed under the following terms Autumn 1999, Autumn 2000, Autumn 2002, Autumn 2004, Autumn 2005, Autumn 2006, Autumn 2008, Autumn 2009, Autumn 2011, Autumn 2012, Autumn 2013.
  • Enrolment Statistics (Autumn 2003, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2003/MUI_25