FAVK015 Music Videos: An Introduction

Faculty of Arts
Autumn 2008
Extent and Intensity
2/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Viktor Palák (lecturer)
Guaranteed by
prof. PhDr. Jiří Voráč, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Timetable
Sat 9:10–12:25 C34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The format of the music video has altered the way people perceive music and musicians and became a source of representations crossing the borders of pop culture. It has altered the listeners' and viewers' habits and undergoes various modifications itself. At the end of this course students should be albe to understand various possible readings of the format (in relation to the musician's image, marketing strategies or directorial approaches). They will also learn about the history of the format. The course deliniates with so-called amateur videos as well as renown music video directors. The aim of the course is to introduce the format as a complex one and one with steady development.
Syllabus
  • Early music videos
  • Music video after MTV
  • Music video and censorship
  • Music video as a marketing device
  • History of Czech(oslovak) music video
  • Case study: metal music videos
  • Music video a subcultural tool
  • Major music video directors
Literature
  • KAPLAN, Ann E. (1987): Rocking around the Clock: Music Television, Postmodernism and Consumer Culture. New York: Methuen Inc..
  • GOODWIN, Andrew (1992): Dancing in the Distraction Factory – Music Television and Popular Culture. Minneapolis: University of Minnesota Press.
  • SZCZEPANIK, Petr. Videoklip - proměna diváka a elektronická tělesnost. Pragmatický obrat v teorii filmu a populární kultury I. Biograph. Magazín pro film a nová média. 1998, č. 5, p. 20-38. info
  • SZCZEPANIK, Petr. Videoklip - proměna diváka a elektronická tělesnost. Pragmatický obrat v teorii filmu a populární kultury II. Biograph. Magazín pro film a nová média. 1998, č. 6, p. 68-86. info
  • FISKE, John. Understanding popular culture. London: Routledge, 1989, xi, 206. ISBN 0415078768. info
Assessment methods
A selected video analysis (7 pages) reflecting the knowledge of obligatory readings.
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
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