FAV171 Hollywood Producers: Jerry Bruckheimer and others

Faculty of Arts
Autumn 2010
Extent and Intensity
2/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. Luděk Havel, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Voráč, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Timetable
Mon 11:40–13:15 C34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 120 student(s).
Current registration and enrolment status: enrolled: 0/120, only registered: 0/120, only registered with preference (fields directly associated with the programme): 0/120
fields of study / plans the course is directly associated with
there are 7 fields of study the course is directly associated with, display
Course objectives
The lecture, which will mainly focus on the person of film producer Jerry Bruckheimer, will focus on several factors of (contemporary) Hollywood production, promotion and distribution.

  • After completing the course, students will better understand concepts and terms like producer, costs and gross, (commercial) auterism, high-concept, blockbuster or production cycles.
  • In addition to Jerry Bruckheimer lecture will focus on other important producers such as Thomas Harper Ince, Carl Laemmle, Irving Thalberg, Samuel Goldwyn, Daryl F. Zanuck, David O. Selznick, Sam Spiegel, and Don Simpson.
  • Students can easily interpret (self)promotion of Hollywood filmmakers based on acquired knowledge.

  • Production of Jerry Bruckheimer (e.g. Flashdance, Beverly Hills Cop, Top Gun, The Rock, Enemy of the State, Gone in Sixty Seconds, Pearl Harbor, Black Hawk Down, Pirates of the Caribbean, National Treasure, Deja Vu, Prince of Persia: The Sands of Time) will be a sort of connecting link and the case study, which will be shown at one of most specific models of current production, which is through the consistent (self)promotion designed to support the image of the producer as a modern auteur. Subsequent advertising and marketing uses Bruckheimer’s brand production company and its reflection in the discourse of film criticism may affect the reception of the film, as its name/brand can - unlike the majority of current production - raises certain specific expectations, which makes it possible to follow an analogy with the studio production classic Hollywood era.
    • Syllabus
    • producer (definition, history, function, competences) No art, just cash – production and economy view
    • production of Jerry Bruckheimer
    • producer's game / production cycles propagation
    • accumulative preference
    • logo / trademark / brand
    • commercial auterism / Popcorn-Movie-auteurs
    • distribution
    • rating
    Literature
    • ALTMAN, Rick. Film/Genre. London: British Film Institute, 1999, 246 pp. ISBN 0-85170-717-3. info
    • BORDWELL, David. Zesílená kontinuita. Vizuální styl v současném americkém filmu (Intensified Continuity. Visual Style in Contemporary American Film). Iluminace. 2003, vol. 15, 1 (49), p. 5-28. ISSN 0862-397X. info
    • BUCKLAND, Warren. The Role of the Auteur in the Age of the Blockbuster. Steven Spielberg and DreamWorks. In Movie Blockbuster. London: Routledge, 2003, p. 84-98. info
    • GRAINGE, Paul. Branding Hollywood: studio logos and the aesthetics of memory and hype. Screen. Oxford: Oxford University Press, 2004, vol. 45, No 4, p. 344-362. ISSN 0036-9543. info
    • HAVEL, Luděk. Jerry Bruckheimer. Cinepur. 2009, vol. 17, No 66, p. 26-31. ISSN 1213-516X. info
    • HOPPENSTAND, Gary. Hollywood and the Business of Making Movies. In The Motion Picture Mega Industry. Needham Heights: Allyn & Bacon, 1998, p. 222 – 242. info
    • KLINGEROVÁ, Barbara. Současný cinefil. Filmové sběratelství v éře po videu (The Contemporary Cinephile: Film Collecting in the Post-Video Era). Iluminace. 2005, vol. 17, 3 (59), p. 83-103. ISSN 0862-397X. info
    • LOVELL, Alan and Gianluca SERGI. Making Films in Contemporary Hollywood. New York: Oxford University Press Inc., 2005, 162 pp. info
    • MILLER, Toby. Global Hollywood. 1st pub. London: BFI Publishing, 2001, vi, 279. ISBN 0851708463. info
    • WASKO, Janet. How Hollywood Works. London: SAGE Publications Ltd., 2003, 248 pp. info
    • WYATT, Justin. High Concept: Movies and Marketing in Hollywood. Austin: University of Texas Press, 1994, 242 pp. info
    Teaching methods
    lectures
    reading
    Assessment methods
    written test
    Language of instruction
    Czech
    • Enrolment Statistics (recent)
    • Permalink: https://is.muni.cz/course/phil/autumn2010/FAV171