FAVz022 Empires of Entertainment: Making and Selling Media in the Conglomerate Era

Faculty of Arts
Autumn 2010
Extent and Intensity
0/0/0. 5 credit(s). Recommended Type of Completion: k (colloquium). Other types of completion: zk (examination).
Teacher(s)
Jennifer Holt (lecturer)
Mgr. Lukáš Skupa, Ph.D. (alternate examiner)
doc. Mgr. Petr Szczepanik, Ph.D. (alternate examiner)
Guaranteed by
doc. Mgr. Petr Szczepanik, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Contact Person: doc. Mgr. Petr Szczepanik, Ph.D.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 120 student(s).
Current registration and enrolment status: enrolled: 0/120, only registered: 0/120, only registered with preference (fields directly associated with the programme): 0/120
fields of study / plans the course is directly associated with
there are 15 fields of study the course is directly associated with, display
Course objectives
Upon successful completion of the course, students will be able to:
- be familiar with the current media-industry research and its methodological approaches
- have an understanding of the operation and history of the of global media conglomerates in the age of convergence.
Syllabus
  • Empires of Entertainment: Making and Selling Media in the Conglomerate Era
  • Dr. Jennifer Holt (http://www.filmandmedia.ucsb.edu/people/faculty/professors/holt/holt.html#top)
  • 13-16 December
  • This course will provide an overview of global media conglomerates in the age of convergence. We will look at the history of these companies and the regulatory, industrial, economic and political dynamics that led to their creation. We will examine the "Big 6" (Time Warner, Disney, News Corporation, Viacom, NBC Universal and Sony) and analyze the developments in globalization and media culture that have supported and sustained the current political economy of entertainment in the U.S. Among the issues we will explore include intellectual property, creative labor, production and distribution practices, and advertising as they pertain to media culture in the conglomerate era.
  • Monday 11.40 - 13.15 and 15.00 - 16.35
  • Lecture 1 Introduction: What are Conglomerates? Regulation, Structures and Strategies
  • Lecture 2 Rupert Murdoch, Ted Turner and Deregulation
  • Tuesday 13.20 - 14.55
  • Lecture 3 Who Owns What? Synergy and The Big Six
  • Wednesday 13.20 - 14.55 and 15.00 - 16.35
  • Lecture 4 Shifting Business Models
  • Lecture 5 Film vs. TV in the Conglomerate Paradigm
  • Thursday 10.00 - 11.35
  • Lecture 6 Conglomerate-sized Challenges For the Digital Era
Teaching methods
Lectures and seminars.
Assessment methods
written test
Language of instruction
English
Further comments (probably available only in Czech)
Study Materials
Information on completion of the course: Full time students: 100% presence at the lectures is required. Distance students: two absences are tolerated.
The course is taught only once.
The course is taught: in blocks.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2010/FAVz022