PSB_520 Corporate management for psychologists II

Faculty of Arts
Autumn 2011
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
PhDr. Karel Červený, MBA (lecturer), PhDr. Pavel Humpolíček, Ph.D. (deputy)
PhDr. Pavel Humpolíček, Ph.D. (alternate examiner)
Guaranteed by
PhDr. Zdenka Stránská, Ph.D.
Department of Psychology – Faculty of Arts
Prerequisites (in Czech)
PSB_519 Corporate management for psych
Předmět je určen výhradně absolventům předmětu PSB_519 Podnikový management pro psychology.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 25 student(s).
Current registration and enrolment status: enrolled: 0/25, only registered: 0/25
fields of study / plans the course is directly associated with
Course objectives
The students would get to know more deeply the principles of management of human resources.
Syllabus
  • 1. Production
  • • Work organization
  • • Work flow
  • • Logistic
  • • Buy of material
  • • Preparation of production
  • • Lean production, 5S, Kanban, Kaizen
  • • Managing of production
  • • Information system of production
  • • Safety of work
  • • Warehousing, stocking
  • • Trade, market
  • 2. Advertisement, marketing
  • • Repetition
  • • Progression of advertisement
  • • Printed advertisement
  • • Digital advertisement
  • • Psychology of advertisement
  • • Subliminal manipulation
  • • New epoch - consumes
  • • Sin more
  • • Buzz marketing – guerilla marketing
  • • Create advertisement on....
  • 3. Corporate economy
  • • Base of macro economy
  • • Profit create
  • • Kind of capital
  • • Investment, capital assets, ROI, ROA
  • • Kind of costs
  • • Work productivity
  • • Value addition
  • • Managing cash flow
  • • Financial managing, controlling
  • • Tax, statutory deductions
  • 4. Presentation skills (JUDr. Veronika Paroulková z ČT 24)
  • • Audience
  • • Troubled people
  • • Personality of presenter
  • • Goal of presentation, content of presentation, form
  • • How to get audience
  • • Mystery of excellent questions
  • • Connect to audience, to gear them
  • • Managing of objections
  • • Show of examples good presentations
  • • Good start, interesting of middle, discussion, unforgettably finish
  • • coping technique
  • • Story-telling
  • 5. Education and development
  • • Analysis of education needs
  • • Hard and soft skills
  • • Is education only cost or investment?
  • • Which circumstances is education assets?
  • • Měřitelnost efektů
  • • Internal education – training
  • • External education – training
  • • Educational agencies
  • • Moern form of education
  • • Personal development
Literature
  • Drdla M.: Business Development, BIBS. 2008
  • Jirásek J.: Štíhlá výroba, Grada publishing 1998
  • Simmons A.: Přesvědčujte a ovlivňujte pomocí příběhů, CP, Brno 2008
  • Barták J.: Základní kniha lektora / trenéra, Votobia Praha 2003
  • Klíma J. : Makroekonomie, BIBS, Alfa publishing s.r.o. Brno 2006
  • Keřkovský M.: Moderní přístupy k řízení, C.H.Beck, Praha 2007
  • Schemetterer B.: Skok do budoucnosti, Management Press 2004, Praha
  • Foret M: Marketing pro začátečníky, Computer Press 2008, Brno
  • Cooke R.: Finance pro nefinančníky, Alfa publishing s.r.o. Praha 2006
  • Kazík P.: Rukověť dobrého lektora, Grada publishing, 2008
  • Janda P.: Vnitrofiremní komunikace, Grada publishing 2004
  • Tyson S.: Organizační chování, Grada publishing 1997
Teaching methods
Interactive workshops, explanation, training, play.
Assessment methods
Straight evaluation of activity students, contusive questions, final written tests.
Language of instruction
Czech
Further Comments
Study Materials
The course is taught once in two years.
The course is taught: in blocks.
The course is also listed under the following terms Autumn 2010.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2011/PSB_520