MUI_322 Practice in museums - PR and advertising in museums

Faculty of Arts
Autumn 2013
Extent and Intensity
0/2. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
PhDr. BcA. Darina Hlinková, Ph.D. (seminar tutor)
Mgr. Pavel Holman (assistant)
Guaranteed by
PhDr. BcA. Darina Hlinková, Ph.D.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Lucie Valášková
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Timetable
Wed 15:50–17:25 K22
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 6 fields of study the course is directly associated with, display
Course objectives
At the end of the course students should be able to:
Understand of system of advertising an PR in museum.
Create a concrete project in PR in museum.
Syllabus
  • Visit in museum.
  • Project U3V.
  • Create a PR project for U3V project.
  • Realisation.
  • Evaluation.
Literature
  • ŠOBÁŇOVÁ, Petra. Muzejní edukace. 1. vyd. Olomouc: Univerzita Palackého v Olomouci, 2012, 140 s. ISBN 9788024430034. info
  • GAVORA, Peter. Úvod do pedagogického výzkumu. Translated by Vladimír Jůva - Vendula Hlavatá. Druhé, rozšířené česk. Brno: Paido, 2010, 261 stran. ISBN 9788073151850. info
  • KESNER, Ladislav. Marketing a management muzeí a památek. Praha: Grada, 2005, 304 pp. ISBN 80-247-1104-4. info
  • Děti, mládež,-- a muzea?. Edited by Eva Jelínková - Zdena Poláková - Pavla Seitlová. Brno: Moravské zemské muzeum, 1999, 167 s. ISBN 80-7028-156-1. info
  • Děti, mládež, ... a muzea?. Edited by Pavla Seitlová. Brno: Moravské zemské muzeum, 1995, 136 s. ISBN 8070280743. info
Teaching methods
group project
Assessment methods
Group project
Language of instruction
Czech
Further Comments
Study Materials
The course is taught once in two years.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2013/MUI_322