FF:IM010 Media and their practice - Course Information

IM010 Media and their practice

Extent and Intensity

2/0. 3 credit(s). Type of Completion: k (colloquium).

Teacher(s)

doc. PhDr. Martin Flašar, Ph.D. (lecturer)

Guaranteed by

doc. Mgr. Jana Horáková, Ph.D.
Department of Musicology – Faculty of Arts
Contact Person: Bc. Jitka Leflíková
Supplier department: Department of Musicology – Faculty of Arts

Timetable

Wed 10:50–12:25 N21

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 6 fields of study the course is directly associated with, display

Course objectives

The aim of this course is the understanding of the key forms of the media (re)presentation of the culture. Our attention should be focused on the contemporary masmedia (technical press, newspaper, broadcasting, television and internet). An important part of the course will be payed to the talks with the media representatives.

Course is taught in the framework of the OPVK project "Inovace uměnovědných studijních oborů na Filozofické fakultě Masarykovy univerzity".

Syllabus

• 1. Introduction, definition of basic concepts (media, sign, communication, etc.) 2. Printed media - from Gutenberg to  iPad. The critical function of the press. 3. Principles of editorial work in the trade press   -   discussion with an editor of the periodical press 4. Among the printed and electronic media. Media and their memory. 5. Archaeology of the radio 6. Anatomy of the radio - talk with the editor of ČRo 7. Television and its specifics 8. Culture on the screen - a discussion with editor ČT 9. Advertising - from advertising to propaganda  ; strategies of media persuasion 10. The role of critical theory in the analysis of media content 11. New media, mobile media - the construction of individual space 12. Internet and (his) culture

Literature

• BURTON, Graeme and Jan JIRÁK. Úvod do studia médií. 1. vyd. Brno: Barrister & Principal, 2001, 391 s. ISBN 80-85947-67-6. info
• ECO, Umberto. Skeptikové a těšitelé. Translated by Zdeněk Frýbort. Vydání první. Praha: Svoboda, 1995, 417 stran. ISBN 8020504729. info
• FUKAČ, Jiří a kol. Hudba a média. Rukověť muzikologa (Music and Media. A Handbook of the Musicologist). 1st ed. Brno: Masarykova univerzita, 1998, 258 pp. ISBN 80-210-1951-4. info
• HVÍŽĎALA, Karel. Jak myslet média : eseje, přednášky, články a rozhovory 2004-2005. 1. vyd. Praha: Máj, 2005, 288 s. ISBN 808664314X. info
• HVÍŽĎALA, Karel. Moc a nemoc médií : rozhovory, eseje a články 2000-2003. 1. vyd. Praha: Máj, 2003, 268 s. ISBN 8086569705. info
• JIRÁK, Jan and Barbara KÖPPLOVÁ. Média a společnost. Vyd. 1. Praha: Portál, 2003, 207 s. ISBN 80-7178-697-7. info
• MCLUHAN, Marshall. Člověk, média a elektronická kultura : výbor z díla. Translated by Irena Přibylová - Martin Krejza. Vyd. 1. Brno: Jota, 2000, 415 s. ISBN 8072171283. info
• MCLUHAN, Marshall. Understanding media : the extensions of man. 6th ed. New York: A signet book, 1964, 318 s. info
• MCQUAIL, Denis. Úvod do teorie masové komunikace. Translated by Jan Jirák - Marcel Kabát. Vyd. 2. Praha: Portál, 2002, 447 s. ISBN 80-7178-714-0. info

Teaching methods

Theoretical and practical introduction into the practice of mass media (radio, TV) and new media (internet). Lectures on the history of media, discussions with professionals.

Assessment methods

Lecture. To obtain a credit, final essay must be handed in the extent of 9800-12600 characters. One of the following topics is required: 1. Memory of a media - amnesia versus immortality 2. Press and a culture - playmates or rivals? 3. Radio as a multimedia? 4. Art shining on the screen vs. Art of the shining screen 5. A big bubble? How new are new media?

Language of instruction

Czech

Further comments (probably available only in Czech)

Study Materials
The course is taught only once.

• Enrolment Statistics (Autumn 2014, recent)
  
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