ISKB75 What's behind the book's price tag?

Faculty of Arts
Autumn 2022
Extent and Intensity
1/1/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. BcA. Anna Štičková (lecturer)
Guaranteed by
PhDr. Petr Škyřík, Ph.D.
Department of Information and Library Studies – Faculty of Arts
Contact Person: Mgr. Alice Lukavská
Supplier department: Department of Information and Library Studies – Faculty of Arts
Timetable
Wed 18:00–19:40 D41
Course Enrolment Limitations
The course is offered to students of any study field.
The capacity limit for the course is 40 student(s).
Current registration and enrolment status: enrolled: 4/40, only registered: 1/40, only registered with preference (fields directly associated with the programme): 0/40
Course objectives
A lecture, a discussion and maybe even a stand-up in one that will give you an insight into how books are priced and who gets the biggest cut of the penny of readers. Spoiler alert: it's not the author, translator, or publisher. During the course you will find the answer to the question of whether what you read is chosen by you. And if not, who is choosing it for you? The secrets of book traffic clearly and without scruples.
Learning outcomes
What will you know after this course? 1. you'll recognize a good book among tons of poor quality ones, 2. you'll know who's who in the book business, 3. you won't be a stranger to (now arcane) abbreviations and words like rebate, fixed price or commission sales, 4. you'll be able to figure out how to promote the book you're going to publish well, 5. you'll learn why to have a good bookseller and avoid parasitic e-shops
Syllabus
  • 1. What will you learn in the semester and what will it be for? 2. What's happening in the book market right now, both here and abroad? 3. Who's who in book traffic I? 4. Who's who in book traffic II? 5. I, the reader 6. Guest I: reflection on the discussed unit 7. From the manuscript to the printing press 8. How much does a book cost and where to get it? 9. I want to publish poems, will the state help me? 10. How do readers find out about the book 11. How do I get the book to  people? 12. Guest II: reflection on the unit discussed 13. What's in store for us in the next few years?
Literature
    required literature
  • Aktuální zpráva o českém knižním trhu SČKN
  • HAWTHORNE, Susan. Bibliodiverzita : manifest nezávislé nakladatelky. Translated by Sylva Ficová. První české vydání. Praha: Wo-men, 2018, 94 stran. ISBN 9788090523999. info
  • CIKÁNEK, Martin, Eva ŽÁKOVÁ, Eva LEHEČKOVÁ, Zora JAUROVÁ and Pavel BEDNÁŘ. Kreativní průmysly : příležitost pro novou ekonomiku II. Nové, rozšířené a revid. V Praze: Institut umění, 2013, 165 stran. ISBN 9788070082744. info
Teaching methods
lecture, discussion
Assessment methods
Colloquium
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2022, recent)
  • Permalink: https://is.muni.cz/course/phil/autumn2022/ISKB75