MUI_26 Public Relations in Museum Practice II.

Faculty of Arts
Spring 2001
Extent and Intensity
2/0/0. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Pavel Holman (lecturer)
Guaranteed by
Mgr. Pavel Holman
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Pavel Holman
Prerequisites (in Czech)
MUI_25 Public Relations I.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 7 fields of study the course is directly associated with, display
Syllabus
  • Museums and schools - cooperation between them. Special programmes for students and teachers.
  • Programmes for young people; special circles.
  • Museums and adults, special circles and societies.
  • Interactive programme for visitors; museums and technique.
  • Museum's communication, museum as medium.
  • Inquiry Offiece in museum.
  • Museum as a source of sciences, cooperation with other scientific institutions and universities.
  • Museums and governmental and non-governmental institutions and organizations.
Literature
  • Další literatura dle zadání vyučujícího
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • LESLY, Philip. Public relations :teorie a praxe. Translated by Stanislav Jurnečka. 1. vyd. Praha: Victoria Publishing, 1995, 240 s. ISBN 80-85865-15-7. info
  • Museum culture : histories, discourses, spectacles. Edited by Daniel J. Sherman - Irit Rogoff. London: Routledge, 1994, xx, 301 s. ISBN 0-415-09273-6. info
  • BLACK, Sam. Nejúčinnější propagace : public relations. Translated by Dana Janišová. Vyd. 1. Praha: Grada, 1994, 203 s. ISBN 8071691062. info
  • AMBROSE, Timothy and Crispin PAINE. Museum basics. London: ICOM, 1993, xi, 319 s. ISBN 0-415-05769-8. info
Assessment methods (in Czech)
Přednáška; zkouška - splnění průběžně zadávaných úkolů během semestru, znalost vybrané publikace o práci s veřejností v muzeu, znalost probrané látky a schopnost jejich praktické aplikace.
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2000, Spring 2002, Spring 2003, Spring 2004, Spring 2005, Spring 2006, Spring 2007, Spring 2009, Spring 2010, Spring 2012, Spring 2013, Spring 2014, Spring 2015, Spring 2017, Spring 2018, Spring 2019, Spring 2021.
  • Enrolment Statistics (Spring 2001, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2001/MUI_26