MUI_05 Organisation and Management of Museums II.

Faculty of Arts
Spring 2012
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Jan Dolák, Ph.D. (lecturer)
Guaranteed by
PhDr. Jan Dolák, Ph.D.
Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Contact Person: Mgr. Pavel Holman
Supplier department: Division of Museology – Department of Archaeology and Museology – Faculty of Arts
Timetable
Thu 14:10–15:45 L31
Prerequisites (in Czech)
MUI_04 Museum Management I.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The main objectives of the course are the following:
acquainting students with management of museums;
acquainting students with marketing of museums;
application theory in practice
Syllabus
  • Museums societies and its functions.
  • Collection management.
  • Communication; manners and protocol.
  • Marketing, basic terms, literature.
  • Marketing mix, Market analysis, advertising, public relations.
  • Museums and marketing.
  • Fundraising and sponsorship.
Literature
  • Museums - management. Wien, MANZsche Verlags- und Universitätsbuchhandlund 1991. s. 248. ISBN 3-214-082191
  • Statut ICOM a Stanovy AMG
  • Fahy, Anne: Collections Management. London - New York, Routledge 1995, s. 304. ISBN 0-415-11283-4
  • The Management Needs of Museum Personnel. Amsterdam Reinward Academie
  • Verhaar, Jan: Management and Organization. Amsterdam, Renwardt Academie
  • FOPP, Michael A. Managing museums and galleries. London: Routledge, 1997, ix, 241 s. ISBN 0-415-09496-8. info
  • MCLEAN, Fiona. Marketing the museum. London: Routledge, 1997, 257 s. ISBN 0-415-10392-4. info
  • Organizační chování :jak se každý den chovají spolupracovníci, nadřízení, podřízení, obchodní partneři či zákazníci. Edited by František Bělohlávek. 1. vyd. Olomouc: Rubico, 1996, 343 s. ISBN 80-85839-09-1. info
  • DOLANSKÝ, Václav, Vladimír MĚKOTA and Vladimír NĚMEC. Projektový management. Vyd. 1. Praha: Grada, 1996, 372 s. ISBN 8071692875. info
  • BOWMAN, Cliff. Strategický management. Translated by Jiří Vejdělek. Vyd. 1. Praha: Grada Publishing, 1996, 147 s. ISBN 8071692301. info
  • MAJARO, Simon. Základy marketingu. Translated by Stanislav Jurnečka. 1. vyd. Praha: Grada, 1996, 308 s. ISBN 8071692972. info
  • SCHULTZ, Don E. Moderní reklama : umění zaujmout. Translated by Robert Špaček. Vyd. 1. Praha: Grada, 1995, 668 s. ISBN 8071690627. info
  • MCCARTHY, E. Jerome and William D. PERREAULT. Základy marketingu. Translated by Dana Bursíková. 1. vyd. Praha: Victoria Publishing, 1995, 511 s. ISBN 80-85605-29-5. info
  • Museum management. Edited by Kevin Moore. London: Routledge, 1994, xi, 298. ISBN 0415112796. info
  • Management. Edited by Heinz Weihrich - Harold Koontz. [1. vyd.]. Praha: Victoria Publishing, 1993, 659 s. ISBN 80-85605-45-7. info
  • GRUBER, David. Jak si vychutnat zuřícího šéfa. Ostrava: Gruber-TDP, 1992. ISBN 80-900680-2-2. info
  • Museums 2000 : politics, people, professionals and profit. Edited by Patrick John Boylan. London: Museums Association in conjunction with Routledge, 1992, vii, 203 s. ISBN 0-415-05455-9. info
Teaching methods
lectures, group projects
Assessment methods
lectures, oral exam
Language of instruction
Czech
Further Comments
The course is taught annually.
The course is also listed under the following terms Spring 2000, Spring 2001, Spring 2002, Spring 2003, Spring 2004, Spring 2006, Spring 2008, Spring 2010, Spring 2013, Spring 2016, Spring 2017, Spring 2018, Spring 2019, Spring 2021.
  • Enrolment Statistics (Spring 2012, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2012/MUI_05