MUMKO_005 Museum management

Faculty of Arts
Spring 2022
Extent and Intensity
0/0/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
prof. PhDr. Alena Křížová, Ph.D. (lecturer)
PhDr. Dana Veselská, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Alena Křížová, Ph.D.
Contact Person: Mgr. Miriam Molnárová
Timetable
Thu 3. 3. 14:00–17:40 M21, Thu 24. 3. 14:00–17:40 M21, Thu 21. 4. 14:00–17:40 M21, Thu 12. 5. 14:00–17:40 M21
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The lectures of the course shall make the students familiar with advanced principles of management in museum organisations/enterprises and implementation of appropriate training techniques and case studies, and prepare them for future successful management practice in a memory institution by supervising their individual work.
Learning outcomes
After completion of the course, the student will be able to: manage at lower and medium levels the characteristic segments of organisational structures in museum organisations/enterprises.
Syllabus
  • Museum as an organisation/enterprise. Strategic management of museums (including the implementation of methods of strategic analysis, principles of building a brand/product identity and communication strategy). Operations management (including the financial management, project and processual management). Human resource management. Management of specific areas of museum activities (collection management, science and research management, security management, management of cultural-creative branches). Performance management (including controlling and statistics). Change management and management of innovations in the memory segment of the quaternary sector. Case studies – good practice examples.
Literature
    required literature
  • Richard SANDELL – Robert R. JANES (eds.), 2007. Museum Management and Marketing. London: Routledge. 440 s. ISBN 0-203-96419-5.
  • Ladislav KESNER, 2005. Marketing a management muzeí a památek. Praha: Grada. 304 s. ISBN 80-247-1104-4.
    recommended literature
  • František OCHRANA – Milan PLAČEK – Milan Jan PŮČEK – Antonín ŠIMČÍK, 2018. Management a hospodaření muzeí. Praha: Univerzita Karlova, Karolinum. 244 s. ISBN 978-80-246-3653-5 (online: pdf).
  • Philip KOTLER – Lane Kevin KELLER, 2013. Marketing management. Praha: Grada. 816 s. ISBN 978-80-247-4150-5.
  • Simon SINEK, 2013. Začněte s Proč? Jak vůdčí osobnosti inspirují k činům. Brno: Jan Melvil Publishing. 244 s. ISBN 978-80-87270-55-4.
  • Hana SCHOLLEOVÁ, 2017. Ekonomické a finanční řízení pro neekonomy. Praha: Grada. 272 s. ISBN 978-80-271-0413-0.
  • Michael ARMSTRONG – Stephen TAYLOR, 2015. Řízení lidských zdrojů: Moderní pojetí a postupy. Praha: Grada. 826 s. ISBN 978-80-247-5258-7.
  • Martha MORRIS, 2017. Managing People and Projects in Museums : Strategies that Work. Lanham: Rowman & Littlefield. 336 s. ISBN 978-14-422-7366-5.
Teaching methods
theoretical training, lecture, tutorial
Assessment methods
10 % activity in lectures and tutorials, 30 % individual seminar thesis, 60 % written exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
Information on the extent and intensity of the course: 4 bloky po 6 hodinách + e-learning 8 hodin (50 % přednášky).
The course is also listed under the following terms Spring 2024.
  • Enrolment Statistics (Spring 2022, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2022/MUMKO_005