MVK_30 Book culture and practice

Faculty of Arts
Spring 2022
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: k (colloquium).
Teacher(s)
Mgr. BcA. Anna Štičková (lecturer)
doc. Ing. František Svoboda, Ph.D. (lecturer)
Guaranteed by
doc. Ing. František Svoboda, Ph.D.
Department of Musicology – Faculty of Arts
Supplier department: Department of Musicology – Faculty of Arts
Timetable
each odd Thursday 10:00–11:40 N41
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to introduce students to this segment of culture - book market - and show them how art and professional literature become a commodity - an economic good - which, however, retains its specifics.
Learning outcomes
After completing the course, the student will be able to:
- describe the current situation and structure of the Czech book market in a historical context
- Describe and analyze the process of book creation, financing, marketing and distribution
- describe the current form of operation of the publishing house operation practically and use the acquired knowledge in practice
Syllabus
  • 1) Sniff at the book or How the book is created, what it needs and who will do it
  • 2) Current situation on the Czech book market
  • 3) How to pay for the creation of the book or the financial context of the publishing house
  • 4) Book marketing
  • 5) Sales channels
  • 6) Discussion
Literature
    required literature
  • HAWTHORNE, Susan. Bibliodiverzita : manifest nezávislé nakladatelky. Translated by Sylva Ficová. První české vydání. Praha: Wo-men, 2018, 94 stran. ISBN 9788090523999. info
  • Aktuální zpráva o českém knižním trhu SČKN
  • PISTORIUS, Vladimír. Jak se dělá kniha : příručka pro nakladatele. 3., dopl. a přeprac. vyd. Příbram: Pistorius & Olšanská, 2011, 280 s. ISBN 9788087053508. info
    recommended literature
  • TRÁVNÍČEK, Jiří. Překnížkováno : co čteme a kupujeme (2013). 1. vyd. Brno: Ve spolupráci s Národní knihovnou České republiky vydal Host, 2014, 190 s. ISBN 9788070506370. info
  • Knihy a jejich lidé : čtenářské životopisy. Edited by Jiří Trávníček. První vydání. Brno: Host, 2013, 534 stran. ISBN 9788072949670. info
  • CIKÁNEK, Martin, Eva ŽÁKOVÁ, Eva LEHEČKOVÁ, Zora JAUROVÁ and Pavel BEDNÁŘ. Kreativní průmysly : příležitost pro novou ekonomiku II. Nové, rozšířené a revid. V Praze: Institut umění, 2013, 165 stran. ISBN 9788070082744. info
Teaching methods
lectures, class discussion, homework
Assessment methods
Essay, colloqium
Language of instruction
Czech
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2021, Spring 2023, Spring 2024, Spring 2025.
  • Enrolment Statistics (Spring 2022, recent)
  • Permalink: https://is.muni.cz/course/phil/spring2022/MVK_30