PMCb1010 Media effects (Spring 2024)
Week 10: Conditionality of political communications effects 23. 4. 2024
Key concepts:
moderation, mediation, OSOR model, political sophistication and involvement, partisanship, worldviews and values, attention, information-processing strategies
Key questions:
To the extent that political communication has some effects, does it always have the
same effects on everyone and under any circumstances?
Which factors play a role?
Key readings:
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/fss/jaro2024/PMCb1010/um/8_conditionality_of_political_communications_effects/Beth_Oliver_-_Krakowiak_Individual_Differences_in_Media_Effects.pdf
Additional readings:
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/fss/jaro2024/PMCb1010/um/8_conditionality_of_political_communications_effects/barnidge-et-al-2017-politically-motivated-selective-exposure-and-perceived-media-bias.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/fss/jaro2024/PMCb1010/um/8_conditionality_of_political_communications_effects/Learning_about_Politics_from_Mass_Media_and_Social_Media-_Moderating_Roles_of_Press_Freedom_and_Public_Service_Broadcasting_in_11_Countries.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/fss/jaro2024/PMCb1010/um/8_conditionality_of_political_communications_effects/Lee_Communication_Mediation_Model.pdf
Chyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/fss/jaro2024/PMCb1010/um/8_conditionality_of_political_communications_effects/Media-message-flows-and-interpersonal-communication-the-conditional-nature-of-effects-on.pdf