Media Studies and Journalism

Understand the media and you will understand the world.

Master's degree programme, full-time study mode, single-subject, Czech, 2 years 
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The study programme is designed to introduce problems, clarify their solutions and open up new horizons in the area of journalism studies, media studies and methodology of media research, focusing on media construction of socio-cultural reality, effect of mass and web media on the audiences, and analysis and interpretation of media products, processes and audiences. The primary focus of the programme is on critical reflection on the role of media in late modern society. Students get familiar with key theoretical concepts explaining the functioning of media. In this way, the studies help students understand media communication and cultivate their critical thinking and analytical skills. As students are expected to have acquired Bachelor's level education in Media Studies and Journalism or a related field, the programme is mostly theory- and research-oriented.

As a follow-up to the Bachelor's degree programme, it aims to

(1) build on the students' knowledge in the area of journalism studies and the theory of mass communication and broaden their knowledge to include other theoretical concepts and theories of media studies;

(2) further develop professional journalistic competences of the students;

(3) broaden the students’ knowledge and skills in media studies methodology;

(4) allow the students to acquire knowledge of project management in media and pre-production, production, distribution, and consumption of media products.


After successfully completing his/her studies the graduate is able to:

  • understand the socio-cultural and media reality and apply the acquired knowledge in practice
  • understand theoretical concepts of media communication and mass culture and apply them in media creation, research, and professional communication and activities
  • conduct independent research in media communication by applying basic concepts of methods of media research and designing research projects
  • analyse and compare media products and interpret their mediated content
  • assess individual stages of mass and web communication and understand media treatment of individual topics, communication strategies, and the effect media have on their audiences
  • create advanced journalistic genres and independently design media projects and products

Graduates of the follow-up Master's study programme can work as media experts and analysts in research institutions as well as experts and lecturers in media literacy. Graduates can also work as top specialised journalists in all basic types of media. Moreover, they can work in fields related to journalism and mass communication, for example as spokespersons, media consultants, or crisis communication managers. They can also work as middle or top managers in these fields.


Media Studies and Journalism is a single degree full-time Master's study programme. The regular duration of studies in this programme is four semesters.

The study plan consists of required and selective courses. Required courses constitute the basis for the studies and students need to pass all of them to be able to graduate. Individual required courses are offered according to a fixed schedule and must be completed in the required order. Selective courses are part of a compulsory group of courses defined by the department. From this group, students choose courses according to their interest and future career plans. They need to earn a required number of selective ECTS credits, therefore they have to choose appropriate number of selective courses. As opposed to required courses, selective courses listed in the study plan are offered selectively, based on the priorities of the department or the current interest of the students. Besides the required and selective courses on offer, students can choose to replace a total of 12 selective ECTS credits by 12 ECTS credits obtained for elective courses. Elective courses are courses offered by other departments, faculties, and university centres which are not included in the study plan of the student's primary study programme.

To be allowed to sit the final state exam, students must fulfil the following requirements:

A/ Gain a total of 120 ECTS credits (74 required and 46 selective ECTS credits).

The overall number of 120 ECTS credits includes 4 ECTS credits gained for demonstrating the minimum required level of language competence.

B/ Write and submit a Master's thesis by a given submission date. While writing the thesis, students must enrol in two compulsory thesis seminars: ZUR441 Master's Thesis Seminar I and ZUR442 Master's Thesis Seminar II. Students must enrol in the former no later than two semesters prior to the planned submission and defence of the thesis (ideally in the 3rd semester) and they must enrol in the latter in the semester in which they plan to submit and defend the thesis (ideally in the 4th semester). Students cannot enrol in both seminars in one semester. Detailed rules for passing individual thesis seminars and for writing and formatting the Master's thesis can be found at:

C/ Demonstrate the minimum required level of language competence set by the university for a Master's programme graduate. This requirement is governed by the respective university/faculty regulation.

D/ Complete, at any time during the studies, at least one course taught in English and offered among the courses of the student's study programme. This requirement is governed by Faculty of Social Studies Directive No. 4/2014 O předmětech v anglickém jazyce (Directive Regulating Courses Taught in English).


The Master's degree final state exam consists of four parts which are assessed separately. These are Obhajoba diplomové práce (Master's Thesis Defence), Dějiny médií a teorie kultury (Media History and the Theory of Culture), Metody a techniky výzkumu médií (Methods and Techniques of Media Research), and Teorie médií (Media Theory).

The final state exam is structured so that the content covered by the individual parts corresponds primarily with the content of the required courses.

Media History and the Theory of Culture focuses mainly on content covered by the following required courses: ZUR435 Dějiny médií v éře modernity (History of Media in the Modern Era), ZUR401 Základy studia kultury (Introduction to the Study of Culture), and ZUR427 Mediální projekt, mediální produkt a jeho webová prezentace (Media Project and Product). This is a written exam.

Media Theory focuses mainly on content covered by the following required courses: ZUR402 Kritické teorie masových médií: masová kultura, média a společnost (Mass Culture, Mass Media and Society: Critical Theory of the Mass Media), ZUR432 Sociální teorie nových médií (Social Theories of New Media), and ZUR433 Teorie žurnalistiky (Journalism Theory). This is a written exam.

Methods and Techniques of Media Research focuses mainly on content covered by the following required courses: ZUR434 Metodologie mediálního výzkumu (Methodology of Media Research), ZUR401 Základy studia kultury (Introduction to the Study of Culture), and ZUR427 Mediální projekt, mediální produkt a jeho webová prezentace (Media Project and Product). This is a written exam.

Master's thesis defended in Master's Thesis Defence is based on all required courses of the study programme, but primarily – based on the chosen topic and method – on relevant selective courses. The thesis should prove that the student is familiar with the topic of the thesis and that he or she is able to do scholarly work under supervision. The thesis defence is oral and the assessment is based on the level of mastery and understanding of the topic as well as the level of presentation. For more information, go to:


Graduates of the Master's study programme of Media Studies and Journalism can pursue further studies in any doctoral degree programme, provided that they meet the admission requirements. At the Faculty of Social Studies of Masaryk University, students can enrol in doctoral study programmes of Sociology or Psychology and focus their research on a media studies topic under supervisors from Media Studies and Journalism.


Field of study specifications

Field of Study: Media Studies and Journalism
Abbreviation: ZU
Code: 7202T004
Type: master's degree programme (following the bachelor's one)
Degree: Mgr.
Accreditation: to 31/12/2024
Programme: N7202 N-KS Media and Communication Studies
Faculty of Social Studies
Field of study guaranteed by:
Faculty of Social Studies
Field guarantor:
prof. PhDr. David Šmahel, Ph.D.