BKE_AAOP Academic and professional writing

Faculty of Economics and Administration
Autumn 2022
Extent and Intensity
0/0/0. 1 credit(s). Type of Completion: z (credit).
PhDr. Jaroslav Nekuda (lecturer)
Mgr. Jiří Poláček, Ph.D. (lecturer)
Guaranteed by
Mgr. Jiří Poláček, Ph.D.
Department of Economics - Faculty of Economics and Administration
Contact Person: Mgr. Jarmila Šveňhová
Supplier department: Department of Economics - Faculty of Economics and Administration
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students will gain an overview of the complete technological line of academic and specialized writing, starting from topic selection, search and evaluation of suitable information sources to gaining familiarity with rules and procedures of writing a specialist text. A great emphasis will be put on ethical rules of research and scientific work.
Learning outcomes
Student will gain an understanding on the following topics:
- Finding and analysing relevant literature for study along with other supportive information resources;
- Formulating a topic and a project aim as a starting point of the Final Thesis;
- Referencing used literature sources in accordance with international citation norms;
- Perfecting writing skills in typography, use of graphical symbols and grammar context.
  • 1. Information management
  • system of University libraries (Masaryk University and Faculty of Economics and Management, Masaryk University)
  • electronic information, source classification, main groups of sources, search techniques
  • main groups introduction: e-books, magazine databases, specialized databases
  • 2. Introduction to specialized writing
  • typology of academic work
  • topic selection, research questions
  • structure of an academic paper
  • specialized writing (preparation, time management, psychohygiene, academic language, aspect of stylistics, text revision, auxiliary strategies)
  • presentation and defense
  • 3. Ethics of scientific and research work and technical side of specialized writing
  • writing ethics, plagiarism and its detection
  • literature citations, bibliography
  • technical side of writing (typography, rules on text arrangement and layout, rules on typesetting and visual data representation)
    recommended literature
  • BIERNÁTOVÁ, Olga and Jan SKŮPA. Bibliografické odkazy a citace dokumentů dle ČSN ISO 690 (01 0197) platné od 1. dubna 2011. Brno: Citace.com, 2011. URL info
  • ZBÍRAL, Robert. Příručka psaní seminárních a jiných vysokoškolských odborných prací. Praha: Linde, 2009. 159 s. ISBN 9788072017799. info
  • ECO, Umberto. Jak napsat diplomovou práci. Translated by Ivan Seidl. Olomouc: Votobia, 1997. 271 s. ISBN 8071981737. info
Teaching methods
Lecture, discussion, self-reliant work on specialized text
Assessment methods
Credit will be awarded after the following criteria have been met:

1. Submission of individual written work and participation in the peer-review system.
2. Scoring 60% of points and more from test.
Language of instruction
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
The course is taught: in blocks.
Note related to how often the course is taught: 2 hodiny.
Information on the extent and intensity of the course: tutorial 2 hodiny.
The course is also listed under the following terms Autumn 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/econ/autumn2022/BKE_AAOP