PA194 Introduction to Service Science

Faculty of Informatics
Autumn 2020
Extent and Intensity
2/0/0. 2 credit(s) (plus extra credits for completion). Type of Completion: zk (examination).
Teacher(s)
doc. Mouzhi Ge, Ph.D. (lecturer)
Ing. Leonard Walletzký, Ph.D. (lecturer)
Guaranteed by
doc. Mouzhi Ge, Ph.D.
Department of Computer Systems and Communications - Faculty of Informatics
Supplier department: Department of Computer Systems and Communications - Faculty of Informatics
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 31 fields of study the course is directly associated with, display
Course objectives
The course is focused to the presentation of basic elements and contexts of the Service Science field. Withal it’s concept is built to understand the problem of Service Science in higher complex of circumstances – economics, social and particularly IT . The course emphasizes the role of IT in the field of services.
Learning outcomes
Students will understand:
- the basic of the Service Dominant Logic concept
- the methodology of Service Thinking and Service Design
- consequences related to assymetric information theory
- examples of the application os service approach in IT domian
- concepts of advanceds service modelling
Syllabus
  • Introduction
  • Goods and Service Dominant Logic
  • Role of information in in GDL and SDL
  • Service systems and imperfect information
  • Service system
  • Dual service system
  • Dynamic service system
  • IT in SDL
  • Software as a Service
  • Marketing concepts in SDL
  • Service Science, Management and Engineering
Literature
  • Case studies in service innovation. Edited by Linda A. Macaulay. 1st ed. New York: Springer, 2012. xiii, 231. ISBN 9781461419730. info
  • The science of service systems. Edited by Richard B. Chase - Haluk Demirkan - James C. Spohrer - Vikas Krishna. Dordrecht: Springer, 2011. xxiv, 358. ISBN 9781441982698. info
  • Service science, management and engineering : education for the 21st century. Edited by Bill Hefley - Wendy Murphy. New York: Springer, 2008. xxvi, 384. ISBN 9780387765785. info
Teaching methods
Lectures are based on case studies which extend the theoretical backgrounds.
Assessment methods
exam at the end of the semmester - written test (50% closed and 50% open questions)
Language of instruction
English
Further Comments
The course is taught annually.
The course is taught: every week.
The course is also listed under the following terms Spring 2014, Autumn 2014, Autumn 2015, Autumn 2016, Autumn 2017, Autumn 2018, Autumn 2019.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fi/autumn2020/PA194