FI:P092 Marketing and Technology Manag - Course Information
P092 Marketing and Technology Management
Faculty of InformaticsSpring 1998
- Extent and Intensity
- 2/0. 2 credit(s). Recommended Type of Completion: k (colloquium). Other types of completion: z (credit).
- Teacher(s)
- František Košelka (lecturer)
- Course Enrolment Limitations
- The course is also offered to the students of the fields other than those the course is directly associated with.
- fields of study / plans the course is directly associated with
- Informatics (programme FI, B-IN)
- Informatics (programme FI, M-IN)
- Upper Secondary School Teacher Training in Informatics (programme FI, M-IN)
- Upper Secondary School Teacher Training in Informatics (programme FI, M-SS)
- Information Technology (programme FI, B-IN)
- Syllabus (in Czech)
- Úvod, Marketing a Technology Managment v dnešním světě.
- Strategické plánování -- různé teorie.
- Trh a jeho segmentace.
- Metody pro vývoj nových výrobků.
- Reengineering a revitalizace podniku.
- Time Based Managment.
- Strategic role of Technology.
- Virtuální podnik a jeho význam pro Českou republiku.
- Language of instruction
- Czech
- Enrolment Statistics (recent)
- Permalink: https://is.muni.cz/course/fi/spring1998/P092