c506 Tourism Management

Faculty of Sports Studies
Spring 2009
Extent and Intensity
8/16. 5 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Ida Vajčnerová, Ph.D. (lecturer), Ing. Dagmar Kudová, Ph.D. (deputy)
Ing. Dagmar Kudová, Ph.D. (lecturer)
Guaranteed by
Ing. Dagmar Kudová, Ph.D.
Department of Kinesiology – Faculty of Sports Studies
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Students obtain background knowledge of tourism industry, tourism market and destination management.
Syllabus
  • 1. Tourism Background
  • 2. Factors of Tourism Development
  • 3. Tourism Infrastructure
  • 4. Touroperators, Travel Agencies, Guides
  • 5. Marketing Management in Tourism, Destination Management
  • 6. Modern Tourism Products, Agrotourism, Congress and Incetive Tourism
  • 7. Benefits of Tourism
  • 8. Institution in Tourism Market
Literature
  • RYGLOVÁ, Kateřina. Cestovní ruch : (soubor studijních materiálů). Vyd. 2., (1. v nakl. Key Pub. Ostrava: Key Publishing, 2007, 81 s. ISBN 9788086575575. info
Assessment methods
Assignments, final written exam.
Language of instruction
Czech
The course is also listed under the following terms Spring 2008.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/fsps/spring2009/c506