FSS:ZUR356 Social media - Course Information

ZUR356 Social media - theory and practice

Faculty of Social Studies
Spring 2016
Extent and Intensity
1/1. 4 credit(s). Type of Completion: z (credit).
Bc. Michal Kašpárek (seminar tutor)
prof. PhDr. Jiří Pavelka, CSc.
Department of Media Studies and Journalism - Faculty of Social Studies
Contact Person: Ing. Bc. Pavlína Brabcová
Supplier department: Department of Media Studies and Journalism - Faculty of Social Studies
Mon 17:00–18:30 Studio 527
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.

The capacity limit for the course is 20 student(s).
Current registration and enrolment status: enrolled: 1/20, only registered: 0/20
Fields of study the course is directly associated with
there are 25 fields of study the course is directly associated with, display
Course objectives
The students will (hopefully) become Facebook/Twitter/Instagram power users. We will focus especially on how to use the social media in the daily life of a journalist. Also, we will learn to approach the social media as a topic critically, regarding their economical and political significance.
  • Power user tips and tricks: how to make advanced searches, export data, embed content to websites etc.

  • History of the most important social networks; their business models.

  • Critical reflexion of the role of social networks in the contemporary society.

  • Cyberbullying.

  • Buzzwords that should be understood: web 2.0, long tail, crowdsourcing etc.
  • Any interesting social media news.

    required literature
  • Astra Taylor: The People's Platform: Taking Back Power and Culture in the Digital Age. 2014
  • MOROZOV, Evgeny. To save everything, click here : the folly of technological solutionism. First published. New York: PublicAffairs, 2013. xiii, 415. ISBN 9781610391399. info
Teaching methods
Half lectures, half class discussion.
Assessment methods
Every student will have to: 1. Read 50-100 pages of required literature every week and send me an excerpt every Monday by 5 p.m. 2. Present a piece of news regarding social media to their colleagues for one time in the course of the semester. 3. Write a 5-page final paper, be it an essay or a popular article.
Language of instruction
Further Comments
Study Materials
The course is taught annually.
The course is also listed under the following terms Spring 2008, Spring 2009, Spring 2010, Spring 2011, Spring 2012, Spring 2013, Spring 2014, Spring 2017, Spring 2019.
  • Enrolment Statistics (Spring 2016, recent)
  • Permalink: https://is.muni.cz/course/fss/spring2016/ZUR356