FSS:PMCb1130 Media and the Ukrainian Nation

PMCb1130 Media and the Ukrainian Nation

Faculty of Social Studies
Autumn 2024

Extent and Intensity

1/1/0. 4 credit(s). Type of Completion: zk (examination).

Teacher(s)

Olena Fomenko (lecturer)
Mgr. Iveta Jansová, Ph.D. (alternate examiner)

Guaranteed by

Mgr. Iveta Jansová, Ph.D.
Department of Media Studies and Journalism – Faculty of Social Studies
Supplier department: Department of Media Studies and Journalism – Faculty of Social Studies

Timetable

Thu 16:00–17:40 bude_upresneno

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

there are 21 fields of study the course is directly associated with, display

Course objectives

This interdisciplinary seminar examines the central role of media in shaping Ukrainian national identity and constructing the country’s image in the world. The course explores how various forms of media, including traditional and digital platforms, influence perceptions of Ukraine’s culture, politics, and society both domestically and internationally. Special emphasis is placed on analyzing the impact of language, visuals, narratives, and political influences in shaping and mediating Ukraine’s image and identity. The seminar will explore case studies and real-world examples to illustrate key concepts and provide practical insights into the media’s role in national identity construction and the building of a country’s image. Introduce key concepts and theoretical frameworks concerning the role of media in shaping national identity.
Examine the impact of power relations on media representations of Ukrainian national identity.
Explore the role of language and framing in constructing Ukrainian identity.
Analyze case studies from Ukraine to understand image-making and nation-building processes.
Investigate media coverage of the Russia-Ukraine war and its implications for perceptions of Ukraine.
Evaluate the role of social media in shaping narratives during the war in Ukraine.
Understand the role of nation branding and cultural diplomacy in shaping Ukraine’s international image.

Learning outcomes

By the end of this course, students will be able to:  gain a foundational understanding of key concepts and theoretical frameworks about the media’s role in shaping Ukrainian national identity.
 critically analyze language and visual elements used in media representations of Ukrainian identity.
 explore the significance of language and framing techniques in identity within media discourse.
 critically analyze how political factors influence media representations of Ukrainian national identity.
 evaluate media coverage of military conflicts and assess its impact on public perceptions of a country.
 assess the role of media in shaping narratives about a country, particularly during times of conflict.
 understand the importance of nation branding and cultural diplomacy in shaping national identity and building a country’s image.

Syllabus

1. Media and national identity: Key concepts.
2. National and cultural identity: The impact of globalization.
3. Language and national identity construction in the media.
4. Ukrainian cultural icons in national and international media.
5. Media coverage of the Russia-Ukraine war.
6. Social media and the war in Ukraine.
7. Media narratives and frames about the war in Ukraine.
8. Media and nation branding: A case of Ukraine.
9. The role of language and framing in constructing Ukrainian identity during the war.
10. Media representations of Ukraine within cultural contexts.
11. Cultural diplomacy and Ukraine’s global image.

Literature

Nygren, G., Glowacki, M., Hök, J., Kiria, I., Orlova, D., & Taradai, D. (2018). Journalism in the crossfire: Media coverage of the war in Ukraine in 2014. Journalism Studies, 19(7), 1059-1078.
Finnin, R., & Kozachenko, I. (2022). Beyond ‘Narrating the Nation’: cultural producers and multilingualism in wartime Ukraine.
Onyshkevych, L. M. Z., & Rewakowicz, M. G. (2014). Contemporary Ukraine on the cultural map of Europe. Routledge.
Edensor, T. (2002). Popular culture, everyday life and the matrix of national identity. National identity, popular culture and everyday life. Routledge, 1-35.
Kulyk, V. (2016). Language and identity in Ukraine after Euromaidan. Thesis eleven, 136(1), 90-106.
Fomenko, O. (2023). Brand new Ukraine? Cultural icons and national identity in times of war. Place Branding and Public Diplomacy, 19(2), 223-227.
Hall, S. (1997). Representation: Cultural Representations and Signifying Practices. London: Sage Publications & Open University.
Bolin, G., & Ståhlberg, P. (2015). Mediating the nation-state: Agency and the media in nation-branding campaigns. International Journal of Communication, 9, 19.
Kuzio, Taras. (2019). Russian stereotypes and myths of Ukraine and Ukrainians and why Novorossiya failed. Communist and Post-Communist Studies 52 (4): 297–309.
Kaneva, N. (2022). With ‘Bravery’as its New Brand, Ukraine is Turning Advertising into a Weapon of War. The Conversation, 19.
Burton, G. (2010). Media and society. McGraw-Hill Education (UK).
Orgad, S. (2012). Media representation and the global imagination. Polity.

Teaching methods

Seminars, case studies, student-led class discussions, collaborative projects.

Assessment methods

Student-led class discussions, a group presentation on a collaborative project, a reflective paper on a case study discussed during the semester. This is a fail/pass course. A passing grade will be given to students based on class attendance and participation and successful completion of class and home assignments.

FSS:PMCb1130 Media and the Ukrainian Nation - Course Information

PMCb1130 Media and the Ukrainian Nation

Other applications