FC5302 Business Teaching 1

Faculty of Education
Autumn 2021
Extent and Intensity
3/0/0. 4 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Ing. Peter Marinič, Ph.D. (lecturer)
Guaranteed by
doc. RNDr. Petr Sládek, CSc.
Department of Physics, Chemistry and Vocational Education – Faculty of Education
Contact Person: Jana Jachymiáková
Supplier department: Department of Physics, Chemistry and Vocational Education – Faculty of Education
Timetable of Seminar Groups
FC5302/Kombi01: Sat 25. 9. 14:00–15:50 učebna 2, Sat 9. 10. 18:00–19:50 učebna 2, Sat 23. 10. 14:00–15:50 učebna 2, Sat 30. 10. 14:00–15:50 učebna 2, Sat 4. 12. 18:00–19:50 učebna 2, Sat 11. 12. 10:00–11:50 učebna 2, P. Marinič
FC5302/Prez01: Thu 23. 9. to Thu 16. 12. Thu 11:00–13:50 laboratoř 80, P. Marinič
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The course provides students with a comprehensive view of knowledge about the meaning, functions and classification of business in all major contexts. Development trends in trade are clarified. Attention is paid to the issue of assortment and retail units within the retail network and outside the network of stores. The creation of retail prices, the importance and use of discounts, the nature of the payment system is explained. The individual wholesale and retail operations taking place in business units, the issue of business logistics in the context of the logistics chain and the layout of the store with regard to the shopping environment and atmosphere are analyzed.

Knowledge: theoretical anchoring of individual areas of trade and business entrepreneurship
Skills: practical application of theoretical approaches in business
Attitudes: distinguish between different forms of business activities associated with different forms of business units in making informed business decisions
Learning outcomes
After completing the course, the student should know and be able to define the basic concepts and interrelationships in trade and business with emphasis on the classification of goods, the structure of the business range, business categories, systematization of business units, wholesale and retail operations.
Syllabus
  • 1) History and Development of Trade
  • 2) Definition of Trade, its Division and Function
  • 3) Classification of Goods and Uniform System of Marking Goods
  • 4) Food Labeling, Quality, Warranty Periods
  • 5) Business Assortment, its Structure and Changes, Specialization in Trade
  • 6) Systematization of Retail Units, Retail Network
  • 7) Importance and Characteristics of Distribution Channels, Business Logistics
  • 8) Importance of Price in Business, Business Margins, Discounts
  • 9) Development Trends in Trade
  • 10) Business Category
Literature
  • ZÁBOJ, Marek. Obchodní nauka 1. 1. vyd. Brno: Masarykova univerzita, 2013, 87 s. ISBN 9788021062184. info
  • ZÁBOJ, Marek. Obchodní nauka 2. 1. vyd. Brno: Masarykova univerzita, 2013, 111 s. ISBN 9788021062221. info
  • MULAČOVÁ, Věra and Petr MULAČ. Obchodní podnikání ve 21. století. 1. vyd. Praha: Grada, 2013, 520 s. ISBN 9788024747804. info
  • STEJSKALOVÁ, Pavla and Pavla DVOŘÁKOVÁ. Provoz obchodu a služeb (Operation of Trade and Services). 1. vyd. Brno: Masarykova univerzita, 2013, 118 pp. ISBN 978-80-210-6441-6. info
  • PRAŽSKÁ, Lenka and Jiří JINDRA. Retail management. 2. přeprac. vyd. Praha: Management Press, 2006, 874 s. ISBN 80-7261-059-7. info
Teaching methods
Lecture, individual work of students.
Assessment methods
The course is completed the written test exam.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught annually.
General note: Určeno pro zaměření - Obchod a služby, Zdravotnické obory nebo Dopravní služby.
Information on the extent and intensity of the course: 12 hodin.
The course is also listed under the following terms Autumn 2019, autumn 2020, Autumn 2022, Autumn 2023, Autumn 2024.
  • Enrolment Statistics (Autumn 2021, recent)
  • Permalink: https://is.muni.cz/course/ped/autumn2021/FC5302