KSCB152 Doing business in China

Filozofická fakulta
podzim 2016
1/1/0. 4 kr. Ukončení: k.
Jan Hebnar (přednášející), Mgr. et Mgr. Dušan Vávra, Ph.D. (zástupce)
Mgr. Bc. Denisa Hilbertová, M.A. (přednášející)
Mgr. Jana Vávrová Mašková, Ph.D. (přednášející)
doc. Lucie Olivová, MA, Ph.D., DSc.
Seminář čínských studií - Centrum asijských studií - Filozofická fakulta
Kontaktní osoba: Mgr. Jana Vávrová Mašková, Ph.D.
Dodavatelské pracoviště: Seminář čínských studií - Centrum asijských studií - Filozofická fakulta
Po 31. 10. 15:50–17:25 N41, 17:30–19:00 N41, St 2. 11. 12:30–14:05 N41, 15:50–17:25 N51, Po 14. 11. 15:50–17:25 N41, 17:30–19:05 N41, St 16. 11. 12:30–14:05 N41, 15:50–17:25 N51
Omezení zápisu do předmětu
Předmět je nabízen i studentům mimo mateřské obory.
Mateřské obory
Cíle předmětu
This course has the objective to provide to its participants a thorough understanding on peculiarities of doing business in China. The main focus of the course will be to equip students with practical skills needed in mastering doing business in the middle kingdom while providing an integrated business perspective on the Chinese historical, philosophical and economical development.
  • The course will be separated into 8 lectures covering thoroughly all the topics relevant to the objective of the course:
  • 1. Major milestones in Chinese history and its impacts on the present Chinese society. Main Chinese schools of philosophy and its reflection in the nature of contemporary business relations.
  • 2. Chinese economical and political reform and the implication for the present state of Chinese economy. The weaknesses and strengths of the Chinese economy nowadays, future development. Chinese role in the global future.
  • 3. Chinese etiquette, the rules of formal business conduct. Negotiation in China.
  • 4. Practical aspects of Import and Export from China. Management of supplier chain. Incorporation in China. Basis of the relevant Chinese law on contracts and incorporation.
  • 5. Marketing in China.
  • 6. Group Presentations.
  • 7. Selected Chinese industries (cars, renewable energy, aviation etc.), history and recent trends.
  • 8. China as your entrepreneurial opportunity.
    povinná literatura
  • Required reading: Students will be required to review the PPTs that will be presented in the class. The PPT will be made for public download at www.xyz.com/lectures.
    doporučená literatura
  • FISHMAN, Ted C. China, Inc.: How the Rise of the Next Superpower Challenges America and the World. : Simon & Schuster, 2015. 447 s. ISBN 0-7432-5752-9. info
  • SELIGMAN, Scott D. Čínská obchodní etiketa : průvodce protokolem, společenským chováním a kulturou v Číně. 1. vyd. v českém jazyce. Praha: BB/art, 2007. 269 s. ISBN 9788073811273. info
  • NAUGHTON, Barry. The Chinese economy : transitions and growth. Cambridge, Massachusetts: MIT Press, 2007. xvi, 528. ISBN 9780262140959. info
  • FISHMAN, Ted C. China, Inc. : jak Čína drtí Ameriku a svět. Translated by Martin Kříž - Jan Hanzl. 1. vyd. Praha: Alfa Publishing, 2006. 278 s. ISBN 8086851443. info
  • CHOW, Daniel C. K. The legal system of the people's Republic of China : in a nutshell. St. Paul, Minn.: Thomson, 2003. xxiii, 483. ISBN 0314262970. info
Výukové metody
The course will comprise of theoretical sessions, case studies and exercises. The theoretical sessions will provide concepts and insights that are important in developing general understanding on the background of subject matter of the classes. Main focus of the course, however, will be put on the practical aspects of doing business in China. These practical aspects of doing business in China will be mainly taught by the employment of cases studies and in-class exercises.
Metody hodnocení
The evaluation of the course encloses following 3 components:

1. There will be a final examination (multiple choice test) on the last session of the course worth 50% of the total grade. Students will be required to answer the test questions employing insights and concepts that were presented during the sessions and discussed in the PPT slides.

2. Besides the final exam, the overall evaluation will comprise of a group presentation (30% of total evaluation), wherein students should introduce by means of PPT slides a project of import or export of chosen products from/to China. The presentation should answer mainly these questions:
a) The reasons for choosing the product (justified by a simple market research).
b) Shortlist of possible suppliers of the product.
c) Marketing plan of the product (including 4P`s mix) .
d) Simple financial analysis (sales prediction and expected revenue, costs, profits). The presentation will take place on sixth session of the course and students will be required to choose one presenter who will deliver the presentation on behalf of the rest of the group.

3. Course participation (20% of total grade).
Vyučovací jazyk
Předmět je zařazen také v obdobích podzim 2017.