FAV197 Film-Advertising-Propaganda

Faculty of Arts
Spring 2012
Extent and Intensity
2/0. 4 credit(s). Type of Completion: k (colloquium).
Teacher(s)
doc. Mgr. Lucie Česálková, Ph.D. (lecturer)
Guaranteed by
prof. PhDr. Jiří Voráč, Ph.D.
Department of Film Studies and Audiovisual Culture – Faculty of Arts
Supplier department: Department of Film Studies and Audiovisual Culture – Faculty of Arts
Timetable
Tue 9:10–10:45 C34
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 150 student(s).
Current registration and enrolment status: enrolled: 0/150, only registered: 0/150, only registered with preference (fields directly associated with the programme): 0/150
fields of study / plans the course is directly associated with
there are 9 fields of study the course is directly associated with, display
Course objectives
This course inspects the persuasive role of film, on specific examples from the history of advertising, promotional and propaganda films.
The aim of the course is to introduce the range of persuasion strategies and practices in the film representation.
Students will be able to distinguish and interpret persuasive methods of film representation;
will gain an overview of key terms, concepts and historical development of film advertising and propaganda.
Syllabus
  • Advertising and experiment.
  • Advertising and commerce in terms of capitalism versus of socialism.
  • Nazi propaganda.
  • Film in the government campaign.
  • Product-placement.
  • The importance of neuroscience research for the effectiveness of advertising as visual communication.
  • Great names of directors and large corporations.
Literature
  • SEGRAVE, Kerry. Product placement in Hollywood films : a history. Jefferson: McFarland & Company, 2004, v, 244. ISBN 0786419040. info
  • TAYLOR, Richard. Film propaganda : Soviet Russia and Nazi Germany. 2nd ed. London: I.B. Tauris, 1998, xii, 266. ISBN 1860641679. info
  • HOFFMANN, Hilmar. The triumph of propaganda : film and national socialism, 1933-1945. Translated by John A. Broadwin - Volker R. Berghahn. Providence: Berghahn Books, 1996, xiii, 258. ISBN 1571811222. info
Teaching methods
Lectures, reading.
Assessment methods
Písemný test, seminární úkol.
Language of instruction
Czech
Further Comments
Study Materials
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2012/FAV197