IM134 Marketing b

Faculty of Arts
Spring 2014
Extent and Intensity
0/2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr., Mgr. Jana Tichá Janulíková, Dip. um. (lecturer), doc. Mgr. Jana Horáková, Ph.D. (deputy)
Guaranteed by
doc. Mgr. Jana Horáková, Ph.D.
Department of Musicology – Faculty of Arts
Contact Person: doc. PhDr. Martin Flašar, Ph.D.
Supplier department: Department of Musicology – Faculty of Arts
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
The capacity limit for the course is 2 student(s).
Current registration and enrolment status: enrolled: 0/2, only registered: 0/2, only registered with preference (fields directly associated with the programme): 0/2
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives (in Czech)
Krátký popis: Cílem předmětu je seznámit studenty se základy marketingu, tj. informovat je o základních marketingových koncepcích a terminologii používané v tomto aplikovaném vědním oboru.
Syllabus (in Czech)
  • Jedná se o základy marketingu zaměřeného na umění. Vyučující se pracovně pohybuje v prostředí klasické hudby a jejího marketingu a své zkušenosti i teorii v tomto jednoletém kurzu předává studentům.
Language of instruction
Czech
Further comments (probably available only in Czech)
Study Materials
The course is taught: every week.
  • Enrolment Statistics (recent)
  • Permalink: https://is.muni.cz/course/phil/spring2014/IM134