Data mining techniquesfor marketing, sales, and customer relationship management. Edited by Gordon S. Linoff - Micahel J. A. Berry. 3rd ed. Indianapolis, Ind.: Wiley Pub., Inc., 2011, xl, 847 p. ISBN 9781118087503.
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Basic information
Original name Data mining techniquesfor marketing, sales, and customer relationship management
Authors
Edited by Gordon S. Linoff - Micahel J. A. Berry.
Edition 3rd ed. Indianapolis, Ind. xl, 847 p. 2011.
Publisher Wiley Pub., Inc.
Other information
ISBN 9781118087503
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