Data mining techniquesfor marketing, sales, and customer relationship management
Data mining techniquesfor marketing, sales, and customer relationship management. Edited by Gordon S. Linoff - Micahel J. A. Berry. 3rd ed. Indianapolis, Ind.: Wiley Pub., Inc., 2011, xl, 847 p. ISBN 9781118087503. |
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Basic information | |
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Original name | Data mining techniquesfor marketing, sales, and customer relationship management |
Authors | Edited by Gordon S. Linoff - Micahel J. A. Berry. |
Edition | 3rd ed. Indianapolis, Ind. xl, 847 p. 2011. |
Publisher | Wiley Pub., Inc. |
Other information | |
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ISBN | 9781118087503 |
Changed by | The record has been imported from the library system. Changed: 24/9/2012 05:02. |
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