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@inproceedings{1073521, author = {Šiška, Ladislav and Kozáková, Petra}, address = {Zlín}, booktitle = {Advances in Finance &Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)}, keywords = {Strategy; Differentiation; Cost leadership; Performance; Profitability; Assets Turnover; DuPont's decomposition}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Zlín}, isbn = {978-1-61804-124-1}, pages = {338 - 342}, publisher = {Tomas Bata University}, title = {Strategic Positioning and Company's Long-term Performance}, year = {2012} }
TY - JOUR ID - 1073521 AU - Šiška, Ladislav - Kozáková, Petra PY - 2012 TI - Strategic Positioning and Company's Long-term Performance PB - Tomas Bata University CY - Zlín SN - 9781618041241 KW - Strategy KW - Differentiation KW - Cost leadership KW - Performance KW - Profitability KW - Assets Turnover KW - DuPont's decomposition N2 - The aim of the study is to compare application of the two generic strategies proposed by M.E.Porter. The study draws on ten-year series of data gathered for more than thousand profitable companies residing in the Czech Republic. The return on assets (ROA) is used as the main indicator of financial success of the companies. This indicator is decomposed by means of DuPont's method. The resulting indicators of return on sales (ROS) and assets turnover are used to distinguish between a differentiation strategy and a cost leadership strategy. The results indicate that both strategies are in weak contradiction and that the differentiation strategy represents the better way of attaining sustainable competitive advantage. ER -
ŠIŠKA, Ladislav and Petra KOZÁKOVÁ. Strategic Positioning and Company's Long-term Performance. In \textit{Advances in Finance \&{}Accounting. Proceedings of the 1st WSEAS International Conference on Finance, Accounting and Auditing (FAA ´12)}. Zlín: Tomas Bata University, 2012, p.~338 - 342. ISBN~978-1-61804-124-1.
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