2011

Fostering sustainable behavior : an introduction to community-based social marketing

MCKENZIE-MOHR, Doug

Basic information

Original name

Fostering sustainable behavior : an introduction to community-based social marketing

Authors

MCKENZIE-MOHR, Doug

Edition

3rd ed. Gabriola, B.C. xi, 171, 2011

Publisher

New Society Publishers

Other information

ISBN

9780865716421