STEHLÍK, Petr. El verbo en el lenguaje de la publicidad (The verb in the advertising language). In Tschaouchev; A.; Météva, E.; Velinova, Malinka. Les catégories verbales dans les langues romanes: actes du Colloque international, Sofia, 25-27 février 2005. Sofia: CU Romanistika, 2010, p. 101-107. ISBN 978-954-354-003-7.
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Basic information
Original name El verbo en el lenguaje de la publicidad
Name in Czech Sloveso v jazyce reklamy
Name (in English) The verb in the advertising language
Authors STEHLÍK, Petr (203 Czech Republic, guarantor, belonging to the institution).
Edition Sofia, Les catégories verbales dans les langues romanes: actes du Colloque international, Sofia, 25-27 février 2005, p. 101-107, 7 pp. 2010.
Publisher CU Romanistika
Other information
Original language Spanish
Type of outcome Proceedings paper
Field of Study 60200 6.2 Languages and Literature
Country of publisher Bulgaria
Confidentiality degree is not subject to a state or trade secret
Publication form printed version "print"
RIV identification code RIV/00216224:14210/10:00069035
Organization unit Faculty of Arts
ISBN 978-954-354-003-7
Keywords (in Czech) sloveso; jazyk reklamy; slovesné kategorie; specifika
Keywords in English verb; advertising language; verb categories; particularities
Tags kontrola_RIV, rivok
Tags International impact
Changed by Changed by: doc. Mgr. Petr Stehlík, Ph.D., učo 17983. Changed: 28/11/2016 18:40.
Abstract
El artículo examina las particularidades del uso de las categorías verbales (persona, modo, tiempo) en textos publicitarios espaňoles.
Abstract (in Czech)
Článek zkoumá specifika užití jednotlivých slovesných kategorií (osoba, způsob, čas) ve španělských reklamních textech.
Abstract (in English)
The article examines the particularities of use of verb categories (person, mode, tense) in Spanish print advertisements.
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