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@inproceedings{1126149,
author = {Klapalová, Alena},
address = {Ostrava},
booktitle = {METAL 2013},
editor = {Radim Lenort},
keywords = {CSR metal industry web communication},
howpublished = {paměťový nosič},
language = {eng},
location = {Ostrava},
isbn = {978-80-87294-41-3},
pages = {1-7},
publisher = {Tanger Ltd.},
title = {Issues of coporate social responsibility web site communication of metal industry companies},
url = {http://www.metal2013.com/cz/zobrazit-seznam-prispevku/},
year = {2013}
}
TY - JOUR
ID - 1126149
AU - Klapalová, Alena
PY - 2013
TI - Issues of coporate social responsibility web site communication of metal industry companies
PB - Tanger Ltd.
CY - Ostrava
SN - 9788087294413
KW - CSR metal industry web communication
UR - http://www.metal2013.com/cz/zobrazit-seznam-prispevku/
L2 - http://www.metal2013.com/cz/zobrazit-seznam-prispevku/
N2 - Companies processing and manufacturing metals belong to those which activities have significant impact on various issues covered by Corporate Social Responsibility towards several groups of affected stakeholders. One of the medium used for communication with the external stakeholders is also web site. Which information about companies should be or need not to be offered on web is the result of decision making. This is internal concern of managers resulting from the influence of different forces and interest. Paper presents the result of web sites content analysis focused on CSR communication of metal industry companies. The major objective of the analysis is to find out which themes within CSR are communicated through this medium.
ER -
KLAPALOVÁ, Alena. Issues of coporate social responsibility web site communication of metal industry companies. In Radim Lenort. \textit{METAL 2013}. Ostrava: Tanger Ltd., 2013, s.~1-7, 6 s. ISBN~978-80-87294-41-3.
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