2013
Subsidiary Strategy - Responsibility, Strategic Choice and Performance
ŽÁKOVÁ TALPOVÁ, SylvaZákladní údaje
Originální název
Subsidiary Strategy - Responsibility, Strategic Choice and Performance
Autoři
Vydání
Advances in Business-Related Scientific Research Conference, 12 s. 2013
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50600 5.6 Political science
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
paměťový nosič (CD, DVD, flash disk)
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-961-6347-52-5
Klíčová slova anglicky
Multinational Subsidiary, Subsidiary Strategy, Performance
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 30. 10. 2020 08:21, Ing. Bc. Sylva Žáková Talpová, Ph.D.
Anotace
V originále
Research focused on subsidiaries has answered lot of questions so far, but has also brought many issues that require further investigation. One of them is subsidiary strategy – as multinationals grow, subsidiaries are becoming more and more important and they are involved in strategic decisions very often. The aim of this article is to explore important aspects of subsidiary strategy, particularly the strategic-making process, the strategic choice, performance implications and relations between these variables. In this paper I explore these issues through a survey of 190 multinational subsidiaries in the Czech Republic. I find that in majority of cases subsidiary management can participate in strategy-making process. Nevertheless, the most successful subsidiary strategies are chosen by an entity superior to subsidiary, which is an office between headquarter and subsidiary. Such an entity might have unique knowledge that enables to choose the right strategy for subsidiary which balances global integration and local responsiveness.