Subsidiary Strategy - Responsibility, Strategic Choice and Performance

ŽÁKOVÁ TALPOVÁ, Sylva. Subsidiary Strategy - Responsibility, Strategic Choice and Performance. In Advances in Business-Related Scientific Research Conference. 2013, 12 s. ISBN 978-961-6347-52-5.

Základní údaje

Originální název

Subsidiary Strategy - Responsibility, Strategic Choice and Performance

Autoři

ŽÁKOVÁ TALPOVÁ, Sylva

Vydání

Advances in Business-Related Scientific Research Conference, 12 s. 2013

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Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

50600 5.6 Political science

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

paměťový nosič (CD, DVD, flash disk)

Organizační jednotka

Ekonomicko-správní fakulta

ISBN

978-961-6347-52-5

Klíčová slova anglicky

Multinational Subsidiary, Subsidiary Strategy, Performance

Příznaky

Mezinárodní význam, Recenzováno

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Anotace

V originále

Research focused on subsidiaries has answered lot of questions so far, but has also brought many issues that require further investigation. One of them is subsidiary strategy – as multinationals grow, subsidiaries are becoming more and more important and they are involved in strategic decisions very often. The aim of this article is to explore important aspects of subsidiary strategy, particularly the strategic-making process, the strategic choice, performance implications and relations between these variables. In this paper I explore these issues through a survey of 190 multinational subsidiaries in the Czech Republic. I find that in majority of cases subsidiary management can participate in strategy-making process. Nevertheless, the most successful subsidiary strategies are chosen by an entity superior to subsidiary, which is an office between headquarter and subsidiary. Such an entity might have unique knowledge that enables to choose the right strategy for subsidiary which balances global integration and local responsiveness.