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@inproceedings{1159501,
author = {Ďuriník, Michal},
address = {Košice},
booktitle = {Marketing manažment, obchod a sociálne aspekry podnikania},
edition = {1. vyd.},
editor = {Denisa Ďurinčeková},
keywords = {anchoring; experiment; willingness to pay; product repair; need for cognition},
howpublished = {elektronická verze "online"},
language = {eng},
location = {Košice},
isbn = {978-80-225-3732-2},
pages = {nestránkováno},
publisher = {PHF Košice, EU v Bratislave},
title = {How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.},
url = {http://euke.sk/?q=100&p=2626},
year = {2013}
}
TY - JOUR
ID - 1159501
AU - Ďuriník, Michal
PY - 2013
TI - How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.
PB - PHF Košice, EU v Bratislave
CY - Košice
SN - 9788022537322
KW - anchoring
KW - experiment
KW - willingness to pay
KW - product repair
KW - need for cognition
UR - http://euke.sk/?q=100&p=2626
N2 - Exposing a person to certain numerical value (an anchor) shortly before they are asked to decide, has been previously shown to influence people’s willingness-to-pay decisions. This paper investigates the anchoring effect on subjects‘ willingness to pay for product repair. To compare three different anchoring strategies, an experiment with 128 participants was conducted. Additionally, this paper investigates the relationship between anchoring and subjects’ Need for Cognition score. The importance of these findings for upcoming research and business practice is discussed.
ER -
ĎURINÍK, Michal. How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair. Online. In Denisa Ďurinčeková. \textit{Marketing manažment, obchod a sociálne aspekry podnikania}. 1. vyd. Košice: PHF Košice, EU v Bratislave, 2013, s.~nestránkováno, 11 s. ISBN~978-80-225-3732-2.
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