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@inproceedings{1159501, author = {Ďuriník, Michal}, address = {Košice}, booktitle = {Marketing manažment, obchod a sociálne aspekry podnikania}, edition = {1. vyd.}, editor = {Denisa Ďurinčeková}, keywords = {anchoring; experiment; willingness to pay; product repair; need for cognition}, howpublished = {elektronická verze "online"}, language = {eng}, location = {Košice}, isbn = {978-80-225-3732-2}, pages = {nestránkováno}, publisher = {PHF Košice, EU v Bratislave}, title = {How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair.}, url = {http://euke.sk/?q=100&p=2626}, year = {2013} }
TY - JOUR ID - 1159501 AU - Ďuriník, Michal PY - 2013 TI - How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair. PB - PHF Košice, EU v Bratislave CY - Košice SN - 9788022537322 KW - anchoring KW - experiment KW - willingness to pay KW - product repair KW - need for cognition UR - http://euke.sk/?q=100&p=2626 N2 - Exposing a person to certain numerical value (an anchor) shortly before they are asked to decide, has been previously shown to influence people’s willingness-to-pay decisions. This paper investigates the anchoring effect on subjects‘ willingness to pay for product repair. To compare three different anchoring strategies, an experiment with 128 participants was conducted. Additionally, this paper investigates the relationship between anchoring and subjects’ Need for Cognition score. The importance of these findings for upcoming research and business practice is discussed. ER -
ĎURINÍK, Michal. How much will you pay to have it repaired? Anchoring effect in willingness to pay for product repair. Online. In Denisa Ďurinčeková. \textit{Marketing manažment, obchod a sociálne aspekry podnikania}. 1. vyd. Košice: PHF Košice, EU v Bratislave, 2013, s.~nestránkováno, 11 s. ISBN~978-80-225-3732-2.
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