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@inproceedings{1196699, author = {Martinková, Nela}, address = {Sofia}, booktitle = {Media and Politics: Philological Readings}, editor = {Milanov, Vladislav}, keywords = {presidential election; billboard; poster; campaign}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Sofia}, isbn = {978-954-326-213-7}, pages = {261-276}, publisher = {Paradigma}, title = {Presidential election in the Czech Republic in 2013 - billboard and poster promotion}, year = {2014} }
TY - JOUR ID - 1196699 AU - Martinková, Nela PY - 2014 TI - Presidential election in the Czech Republic in 2013 - billboard and poster promotion PB - Paradigma CY - Sofia SN - 9789543262137 KW - presidential election KW - billboard KW - poster KW - campaign N2 - In January 2013, historically first direct presidential election was held in the Czech Republic. In this election, marketing strategies that we already know from the parliamentary election were used. Obviously, they need to be adapted to the context since there was not a presentation of political parties, but rather a presentation of personalities. ER -
MARTINKOVÁ, Nela. Presidential election in the Czech Republic in 2013 - billboard and poster promotion. In Milanov, Vladislav. \textit{Media and Politics: Philological Readings}. Sofia: Paradigma, 2014, s.~261-276. ISBN~978-954-326-213-7.
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