2014
Why Homo Economicus help each other?
KOPEČKOVÁ, LenkaZákladní údaje
Originální název
Why Homo Economicus help each other?
Autoři
KOPEČKOVÁ, Lenka (203 Česká republika, garant, domácí)
Vydání
1. vyd. Brno, New Economic Challenges: 5th International PhD Student Conference, od s. 109-120, 12 s. 2014
Nakladatel
Masarykova univerzita
Další údaje
Jazyk
angličtina
Typ výsledku
Stať ve sborníku
Obor
50200 5.2 Economics and Business
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
paměťový nosič (CD, DVD, flash disk)
Kód RIV
RIV/00216224:14560/14:00077687
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
978-80-210-7140-7
Klíčová slova anglicky
Social preferences; Behavioral Economics; Neuroeconomics
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 27. 4. 2015 10:37, Mgr. Daniela Marcollová
Anotace
V originále
Students of economics are commonly “drummed into head” that people do not care about others. Our subjects are “Homo Economicus” and they only care about maximization of own utility no matter of what impact it has on others. Yet in our daily, we can observe many examples that go against this assumption. People contribute to charities, donate blood and sometimes they even sacrifice theirs life to help others. This clearly contradicts assumption of rationality- but is this behavior irrational? This review study aims to briefly map development of economic thinking about rationality in a relation to social decision making. It begins with neoclassical „rational man“ and its origins. It goes further by introducing behavioral economics and its theories of social preferences -which claim that helping others may in fact lead to maximization of one’s own utility. On examples of selected studies it shows its strengths and weaknesses. This part is followed by neuroeconomics, a new field of study that has been so far rather neglected in the Czech Republic. It introduces the science, its methods and it puts forward its findings related to social decision making.
Návaznosti
MUNI/A/0845/2013, interní kód MU |
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