CAKLOVÁ, Karolína and Zbyněk ULČÁK. ORGANIC MEAT CONSUMERS AND THEIR AWARNESS OF ANIMAL WELFARE AS REFLECTED BY PURCHASE PREFERENCES. Online. In Dusan Kovacevic. Fifth International Scientific Agricultural Symposium “Agrosym 2014”. Sarajevo: University of East Sarajevo: Faculty of Agriculture, 2014, p. 958-964. ISBN 978-99955-751-9-9.
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Basic information
Original name ORGANIC MEAT CONSUMERS AND THEIR AWARNESS OF ANIMAL WELFARE AS REFLECTED BY PURCHASE PREFERENCES
Authors CAKLOVÁ, Karolína and Zbyněk ULČÁK.
Edition Sarajevo, Fifth International Scientific Agricultural Symposium “Agrosym 2014” p. 958-964, 7 pp. 2014.
Publisher University of East Sarajevo: Faculty of Agriculture
Other information
Type of outcome Proceedings paper
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
Organization unit Faculty of Social Studies
ISBN 978-99955-751-9-9
Keywords in English ethical consumerism, organic agriculture, purchase behaviour, anímal welfare, attitudes
Tags International impact, Reviewed
Changed by Changed by: Bc. Petra Burišková, učo 215300. Changed: 15/1/2015 14:57.
Abstract
This case study presents the results of a qualitative survey amongst organic meat consumers. Their ideas about and attitudes towards animal welfare were investigated together with their purchase preferences and behaviour. The authors focused their study on a group of consumers purchasing organic lamb meat from traditional sheep breeding in the south-east region of the Czech Republic. The research deals with the characteristics of specific organic animal products, consumer willingness to pay, and awareness of animal welfare. The results of interviews suggest that a conscious concern about animal welfare is not the primary incentive for purchase. A consumer typology based on their expressed attitudes towards welfare and purchasing behaviour is presented.
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