Customer Satisfaction, Product Quality and Performance of
Companies

J 2014

Customer Satisfaction, Product Quality and Performance of Companies

RICHTER, Jiří, Maria KRÁLOVÁ a Petr SUCHÁNEK

Základní údaje

Originální název

Customer Satisfaction, Product Quality and Performance of Companies

Autoři

RICHTER, Jiří (203 Česká republika, domácí), Maria KRÁLOVÁ (203 Česká republika, domácí) a Petr SUCHÁNEK (203 Česká republika, garant, domácí)

Vydání

Národohospodářský obzor, Brno, Masarykova univerzita, 2014, 1213-2446

Další údaje

Jazyk

angličtina

Typ výsledku

Článek v odborném periodiku

Obor

50600 5.6 Political science

Stát vydavatele

Česká republika

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Kód RIV

RIV/00216224:14560/14:00077977

Organizační jednotka

Ekonomicko-správní fakulta

DOI

http://dx.doi.org/10.1515/revecp-2015-0003

UT WoS

000446806800002

Klíčová slova anglicky

product quality; performance of a company; Customer satisfaction

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 21. 3. 2022 14:47, Mgr. Jiří Poláček, Ph.D.

Anotace

V originále

This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.

Návaznosti

MUNI/A/0738/2012, interní kód MU

Název: Vliv kvality na výkonnost a konkurenceschopnost podniku

Investor: Masarykova univerzita, Vliv kvality na výkonnost a konkurenceschopnost podniku, DO R. 2020_Kategorie A - Specifický výzkum - Studentské výzkumné projekty

Přiložené soubory

10.1515_revecp-2015-0003.pdf

Vyhledat podobné dokumenty

Citovat

RICHTER, Jiří, Maria KRÁLOVÁ a Petr SUCHÁNEK. Customer Satisfaction, Product Quality and Performance of Companies. Národohospodářský obzor. Brno: Masarykova univerzita, 2014, Vol. 14, č. 4, s. 329-344. ISSN 1213-2446. Dostupné z: https://dx.doi.org/10.1515/revecp-2015-0003.

@article{1214818,
   author = {Richter, Jiří and Králová, Maria and Suchánek, Petr},
   article_location = {Brno},
   article_number = {4},
   doi = {http://dx.doi.org/10.1515/revecp-2015-0003},
   keywords = {product quality; performance of a company; Customer satisfaction},
   language = {eng},
   issn = {1213-2446},
   journal = {Národohospodářský obzor},
   title = {Customer Satisfaction, Product Quality and Performance of Companies},
   url = {http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies},
   volume = {Vol. 14},
   year = {2014}
}

TY  - JOUR
ID  - 1214818
AU  - Richter, Jiří - Králová, Maria - Suchánek, Petr
PY  - 2014
TI  - Customer Satisfaction, Product Quality and Performance of Companies
JF  - Národohospodářský obzor
VL  - Vol. 14
IS  - 4
SP  - 329-344
EP  - 329-344
PB  - Masarykova univerzita
SN  - 12132446
KW  - product quality
KW  - performance of a company
KW  - Customer satisfaction
UR  - http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies
L2  - http://nho.econ.muni.cz/14-2014/4-2014/customer-satisfaction-product-quality-and-performance-companies
N2  - This paper presents an analysis of quality, customer satisfaction and business performance in food industry. The main objective of the research is to determine the influence of quality on customer satisfaction and on business performance and competitiveness. In particular, this paper answers the following research question: Does the quality of a product result in a satisfied customer and thereby in a well-performing business? Customer satisfaction is defined as the satisfaction of the customer with a product and the business performance as a capability to generate profit. Therefore, satisfaction was examined by the means of a survey using questionnaires, and the performance was measured by financial data. We managed to find a correlation between the main factors, although partial results were due more factors mostly statistically insignificant.
ER  -

RICHTER, Jiří, Maria KRÁLOVÁ a Petr SUCHÁNEK. Customer Satisfaction, Product Quality and Performance of Companies. \textit{Národohospodářský obzor}. Brno: Masarykova univerzita, 2014, Vol. 14, č.~4, s.~329-344. ISSN~1213-2446. Dostupné z: https://dx.doi.org/10.1515/revecp-2015-0003.

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