Další formáty:
BibTeX
LaTeX
RIS
@proceedings{1218732, author = {Pelclová, Jana}, booktitle = {5th international conference Critical Approaches to Discourse Analysis across Disciplines, Budapest, 1-3 September 2014}, keywords = {advertising discourse; noun phrases; modified structures; Halliday}, language = {eng}, title = {'All-natural, irresistibly crispy flatbread crackers’ - the colourful structure of noun phrases in print advertising}, url = {http://cadaad2014.elte.hu/}, year = {2014} }
TY - CONF ID - 1218732 AU - Pelclová, Jana PY - 2014 TI - 'All-natural, irresistibly crispy flatbread crackers’ - the colourful structure of noun phrases in print advertising KW - advertising discourse KW - noun phrases KW - modified structures KW - Halliday UR - http://cadaad2014.elte.hu/ L2 - http://cadaad2014.elte.hu/ N2 - The paper studies noun phrases in selected print adverstisements promoting food products. Based on Halliday's functional grammar, it compares the complexity found in the noun phrases under analysis with the complexity as proposed by Rush (1998). ER -
PELCLOVÁ, Jana. 'All-natural, irresistibly crispy flatbread crackers’ - the colourful structure of noun phrases in print advertising. In \textit{5th international conference Critical Approaches to Discourse Analysis across Disciplines, Budapest, 1-3 September 2014}. 2014.
|