| CHOVANEC, Jan. Multimodal pragmatics and semiotic chaining in YouTube videos. In 10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno. 2015. ISBN 978-80-210-7690-7. |
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@proceedings{1225677,
author = {Chovanec, Jan},
booktitle = {10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno},
keywords = {multimodal pragmatics; semiotics; advertising; video commercial; YouTube; coherence},
language = {eng},
isbn = {978-80-210-7690-7},
title = {Multimodal pragmatics and semiotic chaining in YouTube videos},
year = {2015}
}
TY - CONF
ID - 1225677
AU - Chovanec, Jan
PY - 2015
TI - Multimodal pragmatics and semiotic chaining in YouTube videos
SN - 9788021076907
KW - multimodal pragmatics
KW - semiotics
KW - advertising
KW - video commercial
KW - YouTube
KW - coherence
N2 - The presentation analyses the verbal and visual communicative practices on YouTube from the perspective of multimodal pragmatics and explores the intertextual and interdiscursive relations existing between some of the semiotically-interlinked content found on this video site.
ER -
CHOVANEC, Jan. Multimodal pragmatics and semiotic chaining in YouTube videos. In \textit{10th Brno International Conference of English, American and Canadian Studies, The Department of English and American Studies, Masaryk University and The Czech Association for the Study of English (CZASE), 5.-7. 2. 2015, Brno}. 2015. ISBN~978-80-210-7690-7.
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