Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
KIM, W. Chan and Renée MAUBORGNE. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015, xxviii, 28. ISBN 9781625274496. |
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Original name | Blue ocean strategy : how to create uncontested market space and make the competition irrelevant |
Authors | KIM, W. Chan and Renée MAUBORGNE. |
Edition | Boston, xxviii, 28, 2015. |
Publisher | Harvard Business Review Press |
Other information | |
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ISBN | 9781625274496 |
Changed by | The record has been imported from the library system. Changed: 11/9/2023 04:48. |
PrintDisplayed: 14/10/2024 11:37