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@inproceedings{1312585,
author = {Sedláček, Jaroslav and Skalický, Roman},
address = {Brno},
booktitle = {European Financial Systems 2015. Proceedings of the 12th International Scientific Conference.},
edition = {12th},
editor = {Veronika Kajurová, Jan Krajíček},
keywords = {brand; trademark; enterprise name; accounting; revaluation; comparison},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Brno},
isbn = {978-80-210-7962-5},
pages = {507-513},
publisher = {Masaryk University},
title = {The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach},
year = {2015}
}
TY - JOUR
ID - 1312585
AU - Sedláček, Jaroslav - Skalický, Roman
PY - 2015
TI - The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach
PB - Masaryk University
CY - Brno
SN - 9788021079625
KW - brand
KW - trademark
KW - enterprise name
KW - accounting
KW - revaluation
KW - comparison
N2 - The enterprise name has for a business entity similar meaning to the brand (trademark). The current legislation allows standalone handling of the enterprise name. This paper compares the consequences of the usage of these branding instruments.
ER -
SEDLÁČEK, Jaroslav a Roman SKALICKÝ. The Brand in Accounting and Economic Concepts - Comparison of the Czech and the International Approach. In Veronika Kajurová, Jan Krajíček. \textit{European Financial Systems 2015. Proceedings of the 12th International Scientific Conference.}. 12th. Brno: Masaryk University, 2015, s.~507-513. ISBN~978-80-210-7962-5.
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