| RACEK, Oldřich, Tomáš ZEMAN, Viktor PRUŠA a Semerád PAVEL. Consumer Decision-Making of Football Fans in the Czech Republic. Studia Sportiva. Brno: FSPS MUNI Brno, 2015, roč. 1/2015, č. 1, s. 237-247. ISSN 1802-7679. |
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@article{1314457,
author = {Racek, Oldřich and Zeman, Tomáš and Pruša, Viktor and Pavel, Semerád},
article_location = {Brno},
article_number = {1},
keywords = {consumer decision-making; preference; fans; football},
language = {eng},
issn = {1802-7679},
journal = {Studia Sportiva},
title = {Consumer Decision-Making of Football Fans in the Czech Republic},
volume = {1/2015},
year = {2015}
}
TY - JOUR
ID - 1314457
AU - Racek, Oldřich - Zeman, Tomáš - Pruša, Viktor - Pavel, Semerád
PY - 2015
TI - Consumer Decision-Making of Football Fans in the Czech Republic
JF - Studia Sportiva
VL - 1/2015
IS - 1
SP - 237-247
EP - 237-247
PB - FSPS MUNI Brno
SN - 18027679
KW - consumer decision-making
KW - preference
KW - fans
KW - football
N2 - In the paper the results of a survey using questionnaires are presented. About 1600 football fans from the whole Czech Republic took part in the survey. The survey focused on identification of factors that decide, whether a fan visits a game of the highest football league in the Czech Republic or not. We present the first part of the survey in which preferences of fans in specific groups, segmented according to sex and age, are demonstrated.
ER -
RACEK, Oldřich, Tomáš ZEMAN, Viktor PRUŠA a Semerád PAVEL. Consumer Decision-Making of Football Fans in the Czech Republic. \textit{Studia Sportiva}. Brno: FSPS MUNI Brno, 2015, roč.~1/2015, č.~1, s.~237-247. ISSN~1802-7679.
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