2016
Reverse Logistics: The Difference between Service and Manufacturing Industry
KLAPALOVÁ, Alena a Radoslav ŠKAPAZákladní údaje
Originální název
Reverse Logistics: The Difference between Service and Manufacturing Industry
Autoři
KLAPALOVÁ, Alena (203 Česká republika, garant, domácí) a Radoslav ŠKAPA (203 Česká republika, domácí)
Vydání
1. vyd. Newcastle upon Tyne, Enhancing Customer Experience in the Service Industry: A Global Perspective, od s. 103-130, 28 s. 2016
Nakladatel
Cambridge Scholars Publishing
Další údaje
Jazyk
angličtina
Typ výsledku
Kapitola resp. kapitoly v odborné knize
Obor
50600 5.6 Political science
Stát vydavatele
Velká Británie a Severní Irsko
Utajení
není předmětem státního či obchodního tajemství
Forma vydání
tištěná verze "print"
Odkazy
Kód RIV
RIV/00216224:14560/16:00087772
Organizační jednotka
Ekonomicko-správní fakulta
ISBN
1-4438-8496-0
Klíčová slova anglicky
reverse logistics; service business; drivers; commitment; attitude
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 14. 1. 2016 11:40, doc. Ing. Radoslav Škapa, Ph.D.
Anotace
V originále
This chapter examines reverse logistics management in services and presents some managerial issues of service companies concerning reverse logistics in comparison to manufacturing companies. The data were collected through personal interviews. The findings reveal several differences between reverse logistics in services compared to other industries. Specifically, we found that reverse logistics of services is driven substantially more often by issues surrounding customer relationships and marketing concerns, while corporate responsibility, concern for the environment, government regulation and cost reduction are more frequently drivers introduced by managers of manufacturing companies. Services, particularly in small-sized companies, are more innovative in their reverse logistics policies and the impact of reverse logistics on profitability is perceived substantially higher in comparison to manufacturers. Results show that reverse logistics in services might be very promising area of research which can help enrich the current knowledge of reverse logistics in general. This paper has both managerial and theoretical implications for extending the existing knowledge gap of reverse logistics in services.
Návaznosti
GA13-14704S, projekt VaV |
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