2015
Destination networks as a tool for minimizing risk and improving the performance of a destination
HOLEŠINSKÁ, Andrea a Markéta BOBKOVÁZákladní údaje
Originální název
Destination networks as a tool for minimizing risk and improving the performance of a destination
Autoři
HOLEŠINSKÁ, Andrea (203 Česká republika, garant, domácí) a Markéta BOBKOVÁ (203 Česká republika, domácí)
Vydání
Czech Journal of Tourism, Brno, Masarykova univerzita, 2015, 1805-3580
Další údaje
Jazyk
angličtina
Typ výsledku
Článek v odborném periodiku
Obor
50600 5.6 Political science
Stát vydavatele
Česká republika
Utajení
není předmětem státního či obchodního tajemství
Kód RIV
RIV/00216224:14560/15:00086391
Organizační jednotka
Ekonomicko-správní fakulta
Klíčová slova anglicky
DMO; networks; cooperation; business
Příznaky
Mezinárodní význam, Recenzováno
Změněno: 2. 5. 2016 14:36, Mgr. Daniela Marcollová
Anotace
V originále
The aim of this paper is to introduce tourism networks as a tool for minimizing risk and improving the performance in a tourist destination. It also characterizes other motives and factors leading to the creation of such types of collaborative relationships. The management of tourist destination in the form of networks is considered as one of the possible approaches to destination governance structures. The concept of destination governance is based on the cooperation between actors from the public and private sectors. It is known that public–private relationships built on trust, joint risk taking and based on informal structures have a positive impact on the level of growth at a tourist destination. The submitted paper investigates cooperation between the destination management organization (DMO), public sector and tourism firms in terms of potential risks and also reveals contributions and risks, which are derived from the DMO–firm collaborative relations. The data collection was achieved by conducting in-depth interviews and structured questionnaires. Snowball sampling was also employed as a tool for identification of the most important players and partners. The findings mainly focus on network-oriented motives of these stakeholders.
Návaznosti
MUNI/A/1250/2014, interní kód MU |
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