Další formáty:
BibTeX
LaTeX
RIS
@inproceedings{1338709, author = {Šťavová, Vlasta and Matyáš, Václav and Malinka, Kamil}, address = {Švýcarsko}, booktitle = {Mathematical and Engineering Methods in Computer Science}, doi = {http://dx.doi.org/10.1007/978-3-319-29817-7_12}, editor = {Jan Kofroň, Tomáš Vojnar}, keywords = {usable security}, howpublished = {tištěná verze "print"}, language = {eng}, location = {Švýcarsko}, isbn = {978-3-319-29816-0}, pages = {133-143}, publisher = {Springer International Publishing,}, title = {The Challenge of Increasing Safe Response of Antivirus Software Users}, url = {http://www.springer.com/gp/book/9783319298160}, year = {2016} }
TY - JOUR ID - 1338709 AU - Šťavová, Vlasta - Matyáš, Václav - Malinka, Kamil PY - 2016 TI - The Challenge of Increasing Safe Response of Antivirus Software Users PB - Springer International Publishing, CY - Švýcarsko SN - 9783319298160 KW - usable security UR - http://www.springer.com/gp/book/9783319298160 L2 - http://www.springer.com/gp/book/9783319298160 N2 - While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period. ER -
ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ a Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. \textit{Mathematical and Engineering Methods in Computer Science}. Švýcarsko: Springer International Publishing,, 2016, s.~133-143. ISBN~978-3-319-29816-0. Dostupné z: https://dx.doi.org/10.1007/978-3-319-29817-7\_{}12.
|