The Challenge of Increasing Safe Response of Antivirus Software
Users

D 2016

The Challenge of Increasing Safe Response of Antivirus Software Users

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ a Kamil MALINKA

Základní údaje

Originální název

The Challenge of Increasing Safe Response of Antivirus Software Users

Autoři

ŠŤAVOVÁ, Vlasta (203 Česká republika, domácí), Václav MATYÁŠ (203 Česká republika, domácí) a Kamil MALINKA (203 Česká republika, domácí)

Vydání

Švýcarsko, Mathematical and Engineering Methods in Computer Science, od s. 133-143, 11 s. 2016

Nakladatel

Springer International Publishing,

Další údaje

Jazyk

angličtina

Typ výsledku

Stať ve sborníku

Obor

10201 Computer sciences, information science, bioinformatics

Stát vydavatele

Švýcarsko

Utajení

není předmětem státního či obchodního tajemství

Forma vydání

tištěná verze "print"

Odkazy

URL

Impakt faktor

Impact factor: 0.402 v roce 2005

Kód RIV

RIV/00216224:14330/16:00089514

Organizační jednotka

Fakulta informatiky

ISBN

978-3-319-29816-0

ISSN

DOI

http://dx.doi.org/10.1007/978-3-319-29817-7_12

UT WoS

000374173700012

Klíčová slova česky

usable security

Klíčová slova anglicky

usable security

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 13. 5. 2020 19:18, RNDr. Pavel Šmerk, Ph.D.

Anotace

V originále

While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.

Návaznosti

MUNI/M/1052/2013, interní kód MU

Název: Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky

Investor: Masarykova univerzita, Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky, INTERDISCIPLINARY - Mezioborové výzkumné projekty

Citovat

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ a Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. Mathematical and Engineering Methods in Computer Science. Švýcarsko: Springer International Publishing,, 2016, s. 133-143. ISBN 978-3-319-29816-0. Dostupné z: https://dx.doi.org/10.1007/978-3-319-29817-7_12.

@inproceedings{1338709,
   author = {Šťavová, Vlasta and Matyáš, Václav and Malinka, Kamil},
   address = {Švýcarsko},
   booktitle = {Mathematical and Engineering Methods in Computer Science},
   doi = {http://dx.doi.org/10.1007/978-3-319-29817-7_12},
   editor = {Jan Kofroň, Tomáš Vojnar},
   keywords = {usable security},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Švýcarsko},
   isbn = {978-3-319-29816-0},
   pages = {133-143},
   publisher = {Springer International Publishing,},
   title = {The Challenge of Increasing Safe Response of Antivirus Software Users},
   url = {http://www.springer.com/gp/book/9783319298160},
   year = {2016}
}

TY  - JOUR
ID  - 1338709
AU  - Šťavová, Vlasta - Matyáš, Václav - Malinka, Kamil
PY  - 2016
TI  - The Challenge of Increasing Safe Response of Antivirus Software Users
PB  - Springer International Publishing,
CY  - Švýcarsko
SN  - 9783319298160
KW  - usable security
UR  - http://www.springer.com/gp/book/9783319298160
L2  - http://www.springer.com/gp/book/9783319298160
N2  - While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.
ER  -

ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ a Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. \textit{Mathematical and Engineering Methods in Computer Science}. Švýcarsko: Springer International Publishing,, 2016, s.~133-143. ISBN~978-3-319-29816-0. Dostupné z: https://dx.doi.org/10.1007/978-3-319-29817-7\_{}12.

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