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@inproceedings{1338709,
author = {Šťavová, Vlasta and Matyáš, Václav and Malinka, Kamil},
address = {Švýcarsko},
booktitle = {Mathematical and Engineering Methods in Computer Science},
doi = {http://dx.doi.org/10.1007/978-3-319-29817-7_12},
editor = {Jan Kofroň, Tomáš Vojnar},
keywords = {usable security},
howpublished = {tištěná verze "print"},
language = {eng},
location = {Švýcarsko},
isbn = {978-3-319-29816-0},
pages = {133-143},
publisher = {Springer International Publishing,},
title = {The Challenge of Increasing Safe Response of Antivirus Software Users},
url = {http://www.springer.com/gp/book/9783319298160},
year = {2016}
}
TY - JOUR
ID - 1338709
AU - Šťavová, Vlasta - Matyáš, Václav - Malinka, Kamil
PY - 2016
TI - The Challenge of Increasing Safe Response of Antivirus Software Users
PB - Springer International Publishing,
CY - Švýcarsko
SN - 9783319298160
KW - usable security
UR - http://www.springer.com/gp/book/9783319298160
L2 - http://www.springer.com/gp/book/9783319298160
N2 - While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.
ER -
ŠŤAVOVÁ, Vlasta, Václav MATYÁŠ and Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. \textit{Mathematical and Engineering Methods in Computer Science}. Švýcarsko: Springer International Publishing,, 2016, p.~133-143. ISBN~978-3-319-29816-0. Available from: https://dx.doi.org/10.1007/978-3-319-29817-7\_{}12.
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