The Challenge of Increasing Safe Response of Antivirus Software
Users

D 2016

The Challenge of Increasing Safe Response of Antivirus Software Users

ŠŤAVOVÁ, Vlasta; Václav MATYÁŠ and Kamil MALINKA

Basic information

Original name

The Challenge of Increasing Safe Response of Antivirus Software Users

Authors

ŠŤAVOVÁ, Vlasta (203 Czech Republic, belonging to the institution); Václav MATYÁŠ (203 Czech Republic, belonging to the institution) and Kamil MALINKA (203 Czech Republic, belonging to the institution)

Edition

Švýcarsko, Mathematical and Engineering Methods in Computer Science, p. 133-143, 11 pp. 2016

Publisher

Springer International Publishing,

Other information

Language

English

Type of outcome

Proceedings paper

Field of Study

10201 Computer sciences, information science, bioinformatics

Country of publisher

Switzerland

Confidentiality degree

is not subject to a state or trade secret

Publication form

printed version "print"

References:

URL

Impact factor

Impact factor: 0.402 in 2005

RIV identification code

RIV/00216224:14330/16:00089514

Organization unit

Faculty of Informatics

ISBN

978-3-319-29816-0

ISSN

DOI

https://doi.org/10.1007/978-3-319-29817-7_12

UT WoS

000374173700012

EID Scopus

2-s2.0-84975698049

Keywords (in Czech)

usable security

Keywords in English

usable security

Abstract

In the original language

While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.

Links

MUNI/M/1052/2013, interní kód MU

Name: Experimentální výzkum chování uživatelů ICT v oblasti bezpečnosti perspektivou sociálních věd, práva a informatiky

Investor: Masaryk University, INTERDISCIPLINARY - Interdisciplinary research projects

Cite

ŠŤAVOVÁ, Vlasta; Václav MATYÁŠ and Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. Mathematical and Engineering Methods in Computer Science. Švýcarsko: Springer International Publishing,, 2016, p. 133-143. ISBN 978-3-319-29816-0. Available from: https://doi.org/10.1007/978-3-319-29817-7_12.

@inproceedings{1338709,
   author = {Šťavová, Vlasta and Matyáš, Václav and Malinka, Kamil},
   address = {Švýcarsko},
   booktitle = {Mathematical and Engineering Methods in Computer Science},
   doi = {https://doi.org/10.1007/978-3-319-29817-7_12},
   editor = {Jan Kofroň, Tomáš Vojnar},
   keywords = {usable security},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Švýcarsko},
   isbn = {978-3-319-29816-0},
   pages = {133-143},
   publisher = {Springer International Publishing,},
   title = {The Challenge of Increasing Safe Response of Antivirus Software Users},
   url = {http://www.springer.com/gp/book/9783319298160},
   year = {2016}
}

TY  - CONF
ID  - 1338709
AU  - Šťavová, Vlasta - Matyáš, Václav - Malinka, Kamil
PY  - 2016
TI  - The Challenge of Increasing Safe Response of Antivirus Software Users
PB  - Springer International Publishing,
CY  - Švýcarsko
SN  - 9783319298160
KW  - usable security
UR  - http://www.springer.com/gp/book/9783319298160
L2  - http://www.springer.com/gp/book/9783319298160
N2  - While antivirus software is an essential part of nearly every computer, users often ignore its warnings and they are often unable to make a safe response when interacting with antivirus software. The aim of our study was to find working connections to increase a number of mobile device users who select a premium license with more security features over a free license with a limited level of security. We cooperated with the antivirus company ESET and more than fourteen thousand users participated in first phase of our experiment. We tested two new types of a user dialog on the Android platform. The first user dialog was designed with a text change and the other with a new button “Ask later”. As a result, we found out that the text change increased the number of premium license purchases by 66% in the first phase of our experiment, the version with the “Ask later” button increased this number by 25% in the same period.
ER  -

ŠŤAVOVÁ, Vlasta; Václav MATYÁŠ and Kamil MALINKA. The Challenge of Increasing Safe Response of Antivirus Software Users. In Jan Kofroň, Tomáš Vojnar. \textit{Mathematical and Engineering Methods in Computer Science}. Švýcarsko: Springer International Publishing,, 2016, p.~133-143. ISBN~978-3-319-29816-0. Available from: https://doi.org/10.1007/978-3-319-29817-7\_{}12.

Přehled o publikaci